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How To Create A Social Media Marketing Quiz

How to Create a Social Media Marketing Quiz

Quizzes are often overlooked when it comes to putting together a social media marketing strategy. However, they offer a unique opportunity to not only engage audiences, but to learn more about them.

In this article, we’ll dive into how to create a social media marketing quiz, maximize engagement, and what to do with the data.

Let’s dive on in, shall we?

Table of Contents

What is a social media quiz?

Social media quizzes are pieces of interactive content, designed to engage audiences.

The real difference to more traditional quizzes is that you’ll want it to be inherently shareable. It’s got to be something that scratches an itch for quiz takers.

They’re exceptionally good lead generation tools, as people will be happy to exchange their contact information in return for their results.

How to create a social media marketing quiz (in 6 steps)

Here are the 6 steps you’ll need to follow to create and share your social media quiz.

1. Choose what type of quiz you want to create

The key to success lies in selecting the perfect quiz that aligns with your target audience and marketing objectives.

Here are some ideas for you:

  • Personality quiz: A favourite in the world of quizzes, great for engagement and always relevant to wider audiences. They also double as market research, where you can learn a hell of a lot about your target audience.
  • Product choice quiz: Excellent for qualifying and personalizes recommendations of products or services.
  • Trending topics quiz: These have that share-factor for the time topic is trending, making them great for increasing brand awareness.

2. Create a quiz

Next up, you’ll need to pick an online quiz builder that has all the tools you need to engage your audiences.

From there, it’s as simple as adding questions, assigning points, and customizing the results you want to show.

A little tip from people in the know, you’ll want to ensure that your quiz questions are just as engaging as your topic.

Create a Social Media Marketing Quiz With FreeOnlineSurveys

We’d recommend mixing up the question types you use (such as multiple-choice, binary, picture questions) to keep things fresh.

You could rely on some existing quiz templates, but these are likely to be something audiences have seen before.

Be original, think about what your audiences would be engaged by, and wow them!

3. Incorporate plenty of visual elements

If you want your quiz to be shareable, you can’t settle for a bog standard template.

Sprinkle plenty of images between, or as part of, questions. You could even use videos to ask questions or provide information required to answer them.

That’s sure to keep engagement levels up!

4. Add a lead capture form

If you’re intent is to capture leads, you’ll likely want to email gate your quiz results.

To do this, simply add a form to collect names and email addresses (and other vital information) before your results page.


Don’t ask for this information before your quiz questions, as you’ll likely see a higher drop-out rate.

The sweet spot if right before your results are shown. Then it’s clear to quiz takers that there will be immediate value for handing over their details.

5. Create rewarding results

The results are what quiz takers have been working towards and, if you email gated, what they exchanged their contact information for.

They’ll also dictate whether people share your quiz with others.

Here are some tips for creating compelling results:

  • Personalize content based on scores.
  • Include downloads or exports people can keep.
  • Let them learn something positive about themselves.
  • Be truthful, people won’t share your quiz if they’re being lied to.

It’s also important to include your branding on the results page. You want to create a positive association between their results and your brand.

6. Share your quiz to social media

Last but certainly not least, you’ll need to share your quiz across all social media platforms.

Make sure you have a killer CTA that pulls people in, and use any trending hashtags you’d need to maximize reach.

With FreeOnlineSurveys, sharing your quiz to social media is as simple as clicking a button.

We’ll provide links to sharing to all the most popular platforms, right alongside our other distribution options.

If you aren’t capturing leads, it’s also worth sharing quizzes to your newsletter. This isn’t just a way of increasing responses, but a genuine way of engaging your existing audiences.

How to get more responses for your social media marketing quiz

The key to a successful social media quiz is to maximize their reach.

Here are a few ways you can get more responses:

Encourage people to take your quiz again

Tease other outcomes, challenge them to get better scores, or make sure they were recommended to right product.

If you’re trying to learn more about your audience, you may only want to collect one response per person.

Otherwise, you may end up skewing your data.

Offer an incentive

Incentives serve as a powerful motivator.

The prospect of gaining something valuable, whether it’s a discount, exclusive content, or a chance to win a prize, encourages participation.

They also trigger the fear of missing out (FOMO), where people see others benefiting from a reward, they are more likely to join in to avoid being left out.

This social pressure can drive increased participation and sharing.

Use FreeOnlineSuvreys Audience to reach more people

If you’re underwhelmed by the number of responses you receive, take advantage of our Audience feature.

This allows you to share directly to quiz takers based on custom criteria, like age, location, and job roles.

Whilst these responses wouldn’t be collected from social media, it’s still an extremely valuable method for ensuring you have a healthy dataset.

What to do after sharing your social media marketing quiz

Just because you’re finished collecting responses, doesn’t mean you’re work is done. Now it’s time to follow up with your new leads and continue providing value.

Thank everyone for taking part

If you’ve collected contact information, this is a great first step to starting a conversation with leads. Shoot them an email to ensure you stay in their mind, and thank them for taking part.

Starting with gratitude is the catalyst of strong relationships.

And from here, your lead nurturing strategy begins.

Share quiz results

Unveiling your quiz results is like opening a treasure chest of insights, not just for you but for your quiz takers too!

They’ll be eager to see how their scores stacked up against the rest of the community, so sharing your quiz results should be your next step.

And the best part? With FreeOnlineSurveys, making your quiz report public is a breeze. Share access to it with a simple URL link, turning your results into a dynamic, accessible resource.

Create a branded quiz report

Picture this: a captivating landing page or a beautifully designed PDF that unveils not just answers but the collective intelligence and unique insights of your quiz-taker community.

This isn’t just about crunching numbers; it’s about crafting a narrative. By encapsulating audience averages, you’re not only providing valuable information but also curating an experience that resonates long after the quiz has ended.

Dig into your data

A social media marketing quiz is a fantastic way to learn more about your audience.

What their interests are, what they need, and how they might think about particular problems.

This data can be used to create buyer personas, or even fine-tune future quizzes you’d like to create.

Wrapping up

Social media marketing quizzes offer a unique opportunity to provide entertainment, collect data, and stimulate brand engagement.

The journey doesn’t end with responses; it extends to post-quiz interactions.

Expressing gratitude, sharing results, and turning data into actionable insights are crucial steps in building lasting connections with your audience.

But don’t take our word for it, create a free account today, create your own quizzes, and start growing your audience.

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