{"id":4680,"date":"2024-03-05T15:03:54","date_gmt":"2024-03-05T15:03:54","guid":{"rendered":"https:\/\/staging25.freeonlinesurveys.com\/?p=4680"},"modified":"2024-03-28T16:29:40","modified_gmt":"2024-03-28T16:29:40","slug":"rating-scales","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/survey-research\/rating-scales\/","title":{"rendered":"Rating Scales in Surveys (Numbered or Worded)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4680\" class=\"elementor elementor-4680\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-716dd1e e-flex e-con-boxed e-con e-parent\" data-id=\"716dd1e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-241ddac e-con-full e-flex e-con e-child\" data-id=\"241ddac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67dfaa6 elementor-widget elementor-widget-text-editor\" data-id=\"67dfaa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Rating scales play a pivotal role in survey research, serving as the bedrock for collecting valuable insights and opinions from respondents.<\/p><p>As researchers strive to design surveys that yield accurate and meaningful data, the choice between numbered and worded rating scales becomes a critical decision.<\/p><p>This article delves into the nuances of these two types of rating scales, exploring their respective strengths and weaknesses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dab65f3 e-flex e-con-boxed e-con e-parent\" data-id=\"dab65f3\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d084d0d e-con-full e-flex e-con e-child\" data-id=\"d084d0d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eea94a elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"5eea94a\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.20.0 - 11-03-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5eea94a\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5eea94a\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__5eea94a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-865ca01 e-flex e-con-boxed e-con e-parent\" data-id=\"865ca01\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4268413 e-con-full e-flex e-con e-child\" data-id=\"4268413\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa833a7 elementor-widget elementor-widget-spacer\" data-id=\"fa833a7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b093e01 elementor-widget elementor-widget-heading\" data-id=\"b093e01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What are rating scales?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f72f7 elementor-widget elementor-widget-text-editor\" data-id=\"f7f72f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rating scales are <a href=\"https:\/\/shout.com\/survey-design\/close-ended-questions\/\" target=\"_blank\" rel=\"noopener\">closed-ended questions<\/a> designed to measure and collect data about various characteristics, opinions, or attitudes of respondents.<\/p><p>They provide a systematic way for individuals to express their opinions or preferences on a scale, allowing researchers to quantify and analyze responses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4bde70 e-flex e-con-boxed e-con e-parent\" data-id=\"c4bde70\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58ed4cd e-con-full e-flex e-con e-child\" data-id=\"58ed4cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed6210 elementor-widget elementor-widget-spacer\" data-id=\"1ed6210\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22e612 elementor-widget elementor-widget-heading\" data-id=\"d22e612\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Numbered rating scales<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deab182 elementor-widget elementor-widget-text-editor\" data-id=\"deab182\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Numbered rating scales, often referred to as quantitative scales, involve assigning numerical values to responses.<\/p><p>These scales provide a structured format for respondents to express their opinions, perceptions, or attitudes by selecting a specific numeric option.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d19913b elementor-widget elementor-widget-image\" data-id=\"d19913b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1078\" height=\"324\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales.png\" class=\"attachment-full size-full wp-image-4769\" alt=\"Numbered Rating Scales\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales.png 1078w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-300x90.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-1024x308.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-768x231.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Rating-Scales-18x5.png 18w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13edb03 e-flex e-con-boxed e-con e-parent\" data-id=\"13edb03\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58238b3 e-con-full e-flex e-con e-child\" data-id=\"58238b3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b8651 elementor-widget elementor-widget-spacer\" data-id=\"c5b8651\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0d6b2 elementor-widget elementor-widget-heading\" data-id=\"0d0d6b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages of numbered scales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4c8ae1 e-flex e-con-boxed e-con e-parent\" data-id=\"c4c8ae1\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f46c12 e-con-full e-flex e-con e-child\" data-id=\"5f46c12\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-018ea73 elementor-widget elementor-widget-spacer\" data-id=\"018ea73\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b034e7d elementor-widget elementor-widget-heading\" data-id=\"b034e7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Precision and clarity<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f7e9a elementor-widget elementor-widget-text-editor\" data-id=\"67f7e9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Numbered rating scales offer a clear and precise way of quantifying responses. The numerical values provide a straightforward measurement that aids in data analysis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2641a5e e-flex e-con-boxed e-con e-parent\" data-id=\"2641a5e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1937ceb e-con-full e-flex e-con e-child\" data-id=\"1937ceb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-112d633 elementor-widget elementor-widget-heading\" data-id=\"112d633\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ease of analysis<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b39822 elementor-widget elementor-widget-text-editor\" data-id=\"2b39822\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The simplicity of numerical data facilitates easier statistical analysis. Researchers can apply mathematical operations, such as calculating averages or conducting statistical tests, with greater ease.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4cf67f e-flex e-con-boxed e-con e-parent\" data-id=\"c4cf67f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81f164d e-con-full e-flex e-con e-child\" data-id=\"81f164d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb5479 elementor-widget elementor-widget-heading\" data-id=\"8cb5479\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Universal application<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311aae7 elementor-widget elementor-widget-text-editor\" data-id=\"311aae7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Numbers have a universal understanding, minimizing the risk of misinterpretation across different cultures and languages. This makes numbered rating scales particularly useful in multicultural or global research projects.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-194e834 e-flex e-con-boxed e-con e-parent\" data-id=\"194e834\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3ed91f e-con-full e-flex e-con e-child\" data-id=\"d3ed91f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc16f8 elementor-widget elementor-widget-spacer\" data-id=\"0fc16f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cddd72 elementor-widget elementor-widget-heading\" data-id=\"4cddd72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disadvantages of numbered scales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edea315 e-flex e-con-boxed e-con e-parent\" data-id=\"edea315\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de5728f e-con-full e-flex e-con e-child\" data-id=\"de5728f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa92019 elementor-widget elementor-widget-spacer\" data-id=\"fa92019\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7368d elementor-widget elementor-widget-heading\" data-id=\"4c7368d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Potential for response bias<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2197052 elementor-widget elementor-widget-text-editor\" data-id=\"2197052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Respondents may exhibit a tendency to choose responses in the middle of the scale (central tendency bias) or opt for extreme values (extreme response bias), impacting the reliability of the data.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73375e3 e-flex e-con-boxed e-con e-parent\" data-id=\"73375e3\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-726c3c4 e-con-full e-flex e-con e-child\" data-id=\"726c3c4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92731d2 elementor-widget elementor-widget-heading\" data-id=\"92731d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Limits expressiveness<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f135102 elementor-widget elementor-widget-text-editor\" data-id=\"f135102\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Numbered scales might lack the depth needed to capture nuanced opinions or emotions. Respondents may find it challenging to convey subtleties in their feelings through a numeric selection.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04d006c e-flex e-con-boxed e-con e-parent\" data-id=\"04d006c\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d45c104 e-con-full e-flex e-con e-child\" data-id=\"d45c104\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4127452 elementor-widget elementor-widget-heading\" data-id=\"4127452\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lacks qualitative nuance<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3c439 elementor-widget elementor-widget-text-editor\" data-id=\"5d3c439\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>They may struggle to capture qualitative aspects of responses. They are primarily quantitative, making it difficult to extract detailed <a href=\"https:\/\/stage.freeonlinesurveys.com\/survey-research\/qualitative-data-collection\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">qualitative insights<\/a> from participants.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-934d0d1 e-flex e-con-boxed e-con e-parent\" data-id=\"934d0d1\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f67b54 e-con-full e-flex e-con e-child\" data-id=\"6f67b54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7590fd1 elementor-widget elementor-widget-spacer\" data-id=\"7590fd1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7170e elementor-widget elementor-widget-heading\" data-id=\"6b7170e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Worded rating scales<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bac448 elementor-widget elementor-widget-text-editor\" data-id=\"5bac448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Worded rating scales, also known as qualitative scales, rely on descriptive terms or phrases instead of numerical values.<\/p><p>Respondents select the phrase or term that best aligns with their opinions, providing a more qualitative and nuanced perspective.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe8933 elementor-widget elementor-widget-image\" data-id=\"afe8933\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1078\" height=\"301\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales.png\" class=\"attachment-full size-full wp-image-4770\" alt=\"Worded Rating Scales\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales.png 1078w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-300x84.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-1024x286.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-768x214.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Rating-Scales-18x5.png 18w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d32a9b e-flex e-con-boxed e-con e-parent\" data-id=\"2d32a9b\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22526f4 e-con-full e-flex e-con e-child\" data-id=\"22526f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ddd0ec elementor-widget elementor-widget-spacer\" data-id=\"6ddd0ec\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab6ea8 elementor-widget elementor-widget-heading\" data-id=\"0ab6ea8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages of worded scales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-946417e e-flex e-con-boxed e-con e-parent\" data-id=\"946417e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9372541 e-con-full e-flex e-con e-child\" data-id=\"9372541\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2933385 elementor-widget elementor-widget-spacer\" data-id=\"2933385\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2840132 elementor-widget elementor-widget-heading\" data-id=\"2840132\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Richer in opinion<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce5811 elementor-widget elementor-widget-text-editor\" data-id=\"8ce5811\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Worded rating scales allow respondents to convey the depth and nuance of their opinions through descriptive language. This richness can provide valuable insights beyond the limitations of numerical scales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00386b4 e-flex e-con-boxed e-con e-parent\" data-id=\"00386b4\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-547f6fb e-con-full e-flex e-con e-child\" data-id=\"547f6fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53c6980 elementor-widget elementor-widget-heading\" data-id=\"53c6980\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Flexible context<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3fecfa elementor-widget elementor-widget-text-editor\" data-id=\"d3fecfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Researchers have the flexibility to customize worded scales to fit the specific context of their study. This adaptability makes worded scales well-suited for surveys with unique objectives or diverse participant groups.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddbaa0b e-flex e-con-boxed e-con e-parent\" data-id=\"ddbaa0b\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a9f5314 e-con-full e-flex e-con e-child\" data-id=\"a9f5314\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b541dd elementor-widget elementor-widget-heading\" data-id=\"9b541dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Minimize response bias<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48afa0f elementor-widget elementor-widget-text-editor\" data-id=\"48afa0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Worded scales can reduce certain types of <a href=\"https:\/\/shout.com\/survey-design\/response-bias\/\" target=\"_blank\" rel=\"noopener\">response biases<\/a> associated with numerical scales. Participants may find it easier to select phrases that resonate with their feelings, potentially minimizing central tendency or extreme response biases.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9949f29 e-flex e-con-boxed e-con e-parent\" data-id=\"9949f29\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-85a71aa e-con-full e-flex e-con e-child\" data-id=\"85a71aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da1a998 elementor-widget elementor-widget-spacer\" data-id=\"da1a998\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe1d34 elementor-widget elementor-widget-heading\" data-id=\"fbe1d34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disadvantages of worded scales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e717e18 e-flex e-con-boxed e-con e-parent\" data-id=\"e717e18\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b79fa55 e-con-full e-flex e-con e-child\" data-id=\"b79fa55\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aac96f elementor-widget elementor-widget-spacer\" data-id=\"2aac96f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a2801 elementor-widget elementor-widget-heading\" data-id=\"90a2801\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Language can be subjective<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6779afb elementor-widget elementor-widget-text-editor\" data-id=\"6779afb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The subjective nature of worded scales introduces interpretation challenges. Respondents may interpret terms differently, leading to variability in their selections.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fb5ed9 e-flex e-con-boxed e-con e-parent\" data-id=\"3fb5ed9\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-04df1eb e-con-full e-flex e-con e-child\" data-id=\"04df1eb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9683e35 elementor-widget elementor-widget-heading\" data-id=\"9683e35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Less open to interpretation<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7bcfb elementor-widget elementor-widget-text-editor\" data-id=\"4c7bcfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In cases where each point along the scale is assigned text, your results will be less open to interpretation, which can be more restrictive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8a26cc e-flex e-con-boxed e-con e-parent\" data-id=\"b8a26cc\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee738c3 e-con-full e-flex e-con e-child\" data-id=\"ee738c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-364e6ac elementor-widget elementor-widget-heading\" data-id=\"364e6ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cultural and language variations<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6768a1 elementor-widget elementor-widget-text-editor\" data-id=\"d6768a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Worded scales may be sensitive to cultural and language variations, as the meaning of certain terms can differ across diverse populations. Researchers must be cautious about potential misinterpretations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-785a1d3 e-flex e-con-boxed e-con e-parent\" data-id=\"785a1d3\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7aede36 e-con-full e-flex e-con e-child\" data-id=\"7aede36\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab224f elementor-widget elementor-widget-spacer\" data-id=\"7ab224f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa028b5 elementor-widget elementor-widget-heading\" data-id=\"aa028b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The different types of rating scales<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b39e0 elementor-widget elementor-widget-text-editor\" data-id=\"d3b39e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For clarity, let&#8217;s go over more types of rating scales available in surveys.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0edd20e e-flex e-con-boxed e-con e-parent\" data-id=\"0edd20e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38da73c e-con-full e-flex e-con e-child\" data-id=\"38da73c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7961e69 elementor-widget elementor-widget-spacer\" data-id=\"7961e69\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75221e elementor-widget elementor-widget-heading\" data-id=\"b75221e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Numerical rating scales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b58f7 elementor-widget elementor-widget-text-editor\" data-id=\"76b58f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This type of rating scale involves assigning numerical values to indicate the degree of agreement, satisfaction, or any other measured attribute.<\/p><p>For example:<\/p><ul><li>Likert scales (e.g., 1 to 5 or 1 to 10)<\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Numeric scales (e.g., 0 to 100)<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Scales with specific anchors (e.g., 0 = strongly disagree to 5 = strongly agree).<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe9987 elementor-widget elementor-widget-image\" data-id=\"fbe9987\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1077\" height=\"427\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type.png\" class=\"attachment-full size-full wp-image-4771\" alt=\"Example Of A Numerical Rating Scale\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type.png 1077w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-300x119.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-1024x406.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-768x304.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Likert-Scale-Question-Type-18x7.png 18w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0f8fed e-flex e-con-boxed e-con e-parent\" data-id=\"e0f8fed\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2683ca7 e-con-full e-flex e-con e-child\" data-id=\"2683ca7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-322605e elementor-widget elementor-widget-spacer\" data-id=\"322605e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e57451 elementor-widget elementor-widget-heading\" data-id=\"9e57451\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Other worded rating scales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9649547 elementor-widget elementor-widget-text-editor\" data-id=\"9649547\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In contrast to numerical scales, worded scales use descriptive terms or phrases to capture respondent sentiments. Participants select the phrase that best represents their opinion.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">For example:<\/span><\/p><ul><li>Semantic differential scales (e.g., excellent to poor)<\/li><li>Adjective scales (e.g., very satisfied to very dissatisfied)<\/li><li>Qualitative scales (e.g., excellent, good, fair, poor).<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac612f4 elementor-widget elementor-widget-image\" data-id=\"ac612f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"291\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale.png\" class=\"attachment-full size-full wp-image-4772\" alt=\"Qualitative Rating Scale\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale.png 1078w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-300x81.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-1024x276.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-768x207.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Qualitative-Scale-18x5.png 18w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1237b9 e-flex e-con-boxed e-con e-parent\" data-id=\"f1237b9\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d7ba24 e-con-full e-flex e-con e-child\" data-id=\"7d7ba24\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f59176 elementor-widget elementor-widget-spacer\" data-id=\"3f59176\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e7286 elementor-widget elementor-widget-heading\" data-id=\"75e7286\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Likert scales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc20196 elementor-widget elementor-widget-text-editor\" data-id=\"fc20196\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Likert scales are a specific type of numerical rating scale that measures agreement or disagreement with a statement.<\/p><p>Respondents select from a range of options, typically five or seven, indicating their level of agreement.<\/p><p>An example of the response options available would be:<\/p><ul><li>Strongly disagree = 1<\/li><li>Disagree = 2<\/li><li>Neither agree nor disagree = 3<\/li><li>Agree = 3<\/li><li>Strongly agree = 5<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88773e0 elementor-widget elementor-widget-image\" data-id=\"88773e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1077\" height=\"291\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale.png\" class=\"attachment-full size-full wp-image-4773\" alt=\"Likert Scale With Wording And Numbers\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale.png 1077w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-300x81.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-1024x277.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-768x208.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numbered-Likert-Scale-18x5.png 18w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a9aba elementor-widget elementor-widget-text-editor\" data-id=\"a3a9aba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is an argument to be made that bias can be created when numbers are used with Likert scales, so these can be switched to letters.<\/p><ul style=\"font-size: 16px; background-color: #ffffff;\"><li style=\"font-size: 16px;\">Strongly disagree = A<\/li><li style=\"font-size: 16px;\">Disagree = B<\/li><li style=\"font-size: 16px;\">Neither agree nor disagree = C<\/li><li style=\"font-size: 16px;\">Agree = D<\/li><li style=\"font-size: 16px;\">Strongly agree = E<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e5d2c elementor-widget elementor-widget-image\" data-id=\"48e5d2c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"291\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale.png\" class=\"attachment-full size-full wp-image-4774\" alt=\"Likert Scale With Wording\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale.png 1074w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-300x81.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-1024x277.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-768x208.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Worded-Likert-Scale-18x5.png 18w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dd2a58 e-flex e-con-boxed e-con e-parent\" data-id=\"2dd2a58\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d785c7 e-con-full e-flex e-con e-child\" data-id=\"5d785c7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e61dd52 elementor-widget elementor-widget-spacer\" data-id=\"e61dd52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cda516e elementor-widget elementor-widget-heading\" data-id=\"cda516e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Bipolar rating scales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbde69a elementor-widget elementor-widget-text-editor\" data-id=\"fbde69a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Also known as bipolar adjective scales, these scales present opposing adjectives or phrases at each end.<\/p><p>Respondents mark a point along the continuum that reflects their position.<\/p><p>The <a href=\"https:\/\/shout.com\/nps-surveys\/\" target=\"_blank\" rel=\"noopener\">Net Promoter Score<\/a> question uses this very\u00a0 scale. When customers are asked how likely they are to recommend a product or service, 0 equals &#8220;Not at all likely&#8221; and 10 equals &#8220;extremely likely&#8221;.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9045c74 elementor-widget elementor-widget-image\" data-id=\"9045c74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"323\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale.png\" class=\"attachment-full size-full wp-image-4775\" alt=\"Net Promoter Score Question With Numbers and Words\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale.png 1074w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-300x90.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-1024x308.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-768x231.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Net-Promoter-Score-Rating-Scale-18x5.png 18w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76d93e3 e-flex e-con-boxed e-con e-parent\" data-id=\"76d93e3\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a815a29 e-con-full e-flex e-con e-child\" data-id=\"a815a29\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc60b0c elementor-widget elementor-widget-spacer\" data-id=\"bc60b0c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4176b elementor-widget elementor-widget-heading\" data-id=\"4e4176b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Numeric scales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-842da0e elementor-widget elementor-widget-text-editor\" data-id=\"842da0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whilst the name is strikingly similar to Numerical scales, Numeric scales use no wording at all within the scale itself.<\/p><p>A question or statement is made, and then it&#8217;s up to respondents to assign the meaning of a value along a scale.<\/p><p>For example:<\/p><ul><li>1 &#8211; 10<\/li><li>1 &#8211; 100<\/li><li>0 &#8211; 5<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349165f elementor-widget elementor-widget-image\" data-id=\"349165f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"250\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale.png\" class=\"attachment-full size-full wp-image-4776\" alt=\"Numeric Rating Scale Without Any Text\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale.png 1074w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-300x70.png 300w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-1024x238.png 1024w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-768x179.png 768w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2024\/03\/Numeric-Rating-Scale-18x4.png 18w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8955e87 elementor-widget elementor-widget-text-editor\" data-id=\"8955e87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The kinds of questions are often used in <a href=\"https:\/\/stage.freeonlinesurveys.com\/types-of-surveys\/climate-surveys\/\" target=\"_blank\" rel=\"noopener\">climate surveys<\/a> to measure the experiences of people within an organization.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e815e4 e-flex e-con-boxed e-con e-parent\" data-id=\"9e815e4\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07e6502 e-con-full e-flex e-con e-child\" data-id=\"07e6502\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd3dd2 elementor-widget elementor-widget-spacer\" data-id=\"0fd3dd2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e0859 elementor-widget elementor-widget-heading\" data-id=\"c7e0859\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to choose the right rating scale<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311699f elementor-widget elementor-widget-text-editor\" data-id=\"311699f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There&#8217;s no clear cut answer here, it really depends on what&#8217;s best for your research and preferences.<\/p><p>You&#8217;ll have seen that most specific types of rating scales are mix of numbers and wording.<\/p><p>And maybe there&#8217;s some insight in that.<\/p><p><a href=\"https:\/\/shout.com\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener\">Customer satisfaction surveys<\/a> often use a mix of qualitative and quantitative elements in their scales. The wording is to provide context to at least each end of the scale, and the rest is defined by the customer.<\/p><p>The beauty in this is that you can use answers to other survey questions to interpret the results of rating scale questions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47ca1b6 e-flex e-con-boxed e-con e-parent\" data-id=\"47ca1b6\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c8d587 e-con-full e-flex e-con e-child\" data-id=\"4c8d587\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5afd9d elementor-widget elementor-widget-spacer\" data-id=\"e5afd9d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6d508 elementor-widget elementor-widget-heading\" data-id=\"ea6d508\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create a rating scale survey<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b951e4 elementor-widget elementor-widget-text-editor\" data-id=\"2b951e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With FreeOnlineSurveys, it couldn&#8217;t be easier to a rating scale survey.<\/p><p>Simply:<\/p><ol><li>Select the Survey project type<\/li><li>Go to the Build section<\/li><li>Click New Question in the left sidebar<\/li><li>Select Matrix or Opinion Scale<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b5168 elementor-widget elementor-widget-text-editor\" data-id=\"86b5168\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/shout.com\/help\/article\/44-matrix-common-scale\" target=\"_blank\" rel=\"noopener\">Matrix question<\/a> type is essentially a Likert Scale, where both text and numbers are present for each point along the scale.<\/p><p>The <a href=\"https:\/\/shout.com\/help\/article\/50-opinion-scales\" target=\"_blank\" rel=\"noopener\">Opinion Scale<\/a> question type is a Bipolar rating scale, where text can be input at the extremes of the scale.<\/p><p>You can customize the number of points along the scale for both <a href=\"https:\/\/stage.freeonlinesurveys.com\/question-types\/\" target=\"_blank\" rel=\"noopener\">question types<\/a>, for example a 0-10 or 1-5 rating scale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c5093 elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"37c5093\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-call-to-action.min.css\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tStart Creating Surveys for Free Today!\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tAll the advanced features you need to create surveys, completely for free.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-md\" href=\"https:\/\/identity.freeonlinesurveys.com\/Account\/Register\" target=\"_blank\">\n\t\t\t\t\t\tCreate a free account\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e4fc9e e-flex e-con-boxed e-con e-parent\" data-id=\"4e4fc9e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74270f6 e-con-full e-flex e-con e-child\" data-id=\"74270f6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9abeab4 elementor-widget elementor-widget-spacer\" data-id=\"9abeab4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5d8ac elementor-widget elementor-widget-heading\" data-id=\"8d5d8ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping up<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c8675 elementor-widget elementor-widget-text-editor\" data-id=\"b9c8675\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rating scales are among the most frequently used question types in <a href=\"https:\/\/stage.freeonlinesurveys.com\/\" target=\"_blank\" rel=\"noopener\">online surveys<\/a>. And for good reason, they provide quantifiable insights on your respondents.<\/p><p>One thing we should mention before we pack up, is that most rating scales have a positive and negative extreme.<\/p><p>If a scale is all positive (or negative) it&#8217;s likely that you&#8217;ve created a leading question, which are a world of trouble in their own right.<\/p><p>If you think we&#8217;ve left anything out, don&#8217;t hesitate to get in touch and let us know.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rating scales play a pivotal role in survey research, serving as the bedrock for collecting valuable insights and opinions from respondents. As researchers strive to design surveys that yield accurate and meaningful data, the choice between numbered and worded rating scales becomes a critical decision. This article delves into the nuances of these two types [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"7","_seopress_titles_title":"A Guide to Rating Scales in Surveys %%sep%% %%sitetitle%%","_seopress_titles_desc":"Unsure of whether to use a worded or numbered rating scales in surveys? Learn about the strengths and weaknesses of both in this article.","_seopress_robots_index":"","footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/4680"}],"collection":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/comments?post=4680"}],"version-history":[{"count":9,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/4680\/revisions"}],"predecessor-version":[{"id":5122,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/4680\/revisions\/5122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/media\/5234"}],"wp:attachment":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/media?parent=4680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/categories?post=4680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/tags?post=4680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}