{"id":3331,"date":"2022-09-26T11:02:40","date_gmt":"2022-09-26T11:02:40","guid":{"rendered":"http:\/\/staging25.freeonlinesurveys.com\/?p=3331"},"modified":"2024-03-28T12:32:28","modified_gmt":"2024-03-28T12:32:28","slug":"types-of-market-research","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/market-research\/types-of-market-research\/","title":{"rendered":"Types Of Market Research (The Ultimate Guide)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3331\" class=\"elementor elementor-3331\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6509b01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6509b01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f239c0c\" data-id=\"f239c0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9744eae elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"9744eae\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-chevron-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-chevron-right\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 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var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9744eae\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9744eae\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__9744eae\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0ceb1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0ceb1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7407a5f\" data-id=\"7407a5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57eddbc elementor-widget elementor-widget-text-editor\" data-id=\"57eddbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>There are many different types of market research to help you learn more about your target market and make better business decisions. In this article, we&#8217;ll be delving into these and suggesting some of the ways to collect data.<\/p><p>There are two types of data you&#8217;ll be collecting when conducting market research, which are exploratory data and conclusive data.<\/p><p>Exploratory data analysis is intended to investigate something that is not clearly actionable. Essentially, it&#8217;s intended to give you a better understanding of a problem you&#8217;re facing. Conclusive data can then be collected to help you solve a problem identified with exploratory research.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2561928 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2561928\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7a3f98\" data-id=\"d7a3f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4acda37 elementor-widget elementor-widget-heading\" data-id=\"4acda37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is market research?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7d148 elementor-widget elementor-widget-text-editor\" data-id=\"db7d148\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Market research describes the different ways businesses seek to understand their customers and competition. By understanding the different types of market research available to you, you can choose the method that best suits your needs.<\/p><p>Now, let&#8217;s get stuck into the different types of market research.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a8100c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a8100c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-839c3e9\" data-id=\"839c3e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d55492 elementor-widget elementor-widget-heading\" data-id=\"0d55492\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the different types of market research?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe20a6e elementor-widget elementor-widget-text-editor\" data-id=\"fe20a6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are several different types of market research, and each one has its own benefits and drawbacks.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9781ff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9781ff6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c2cda4\" data-id=\"4c2cda4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e0a81c elementor-widget elementor-widget-heading\" data-id=\"3e0a81c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Primary research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae48a5b elementor-widget elementor-widget-text-editor\" data-id=\"ae48a5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Primary research is the process of collecting <a href=\"https:\/\/stage.freeonlinesurveys.com\/data-collection\/what-is-first-party-data\/\" target=\"_blank\" rel=\"noopener\">first-party data<\/a>, which is information collected from data subjects themselves.<\/p><p>This is the most simple type of market research to perform. It provides you with accurate data, as it comes straight from the source.\u00a0 It&#8217;s also very cost-effective, as you don&#8217;t have to allocate a budget for sourcing second or third-party data.<\/p><p>The methods for collecting primary research data can be time and resource intensive. You&#8217;ll need to find data subjects and take the time to collect the data yourself.<\/p><p>Here are some of the ways you could conduct primary research:<\/p><ul><li><strong>Surveys<\/strong>: A set of pre-written questions is distributed with customer or prospects.<\/li><li><strong>Interviews<\/strong>: A single person or small group takes part in a question and answer session, usually in person.<\/li><li><strong>Focus groups<\/strong>: A small group of specialists or people who&#8217;re representative of different customer segments are asked a set of questions.<\/li><li><strong>Observations<\/strong>: An event is observed by an impartial party, where there is no interaction between the observer and those being observed.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ac680 elementor-widget elementor-widget-text-editor\" data-id=\"35ac680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Surveys are by far the most time and cost effective methods, you just need to find <a href=\"https:\/\/stage.freeonlinesurveys.com\/\" target=\"_blank\" rel=\"noopener\">free survey software<\/a>. Market research surveys are easy to create and can be distributed in multiple ways to reach your audience, e.g. via email, embedded on your website, targeting respondents.<\/span><\/p><p>As your data is collected in real time, there&#8217;s no waiting around to start analyzing your results.<\/p><p>Conducting your survey online also allows you to use features like question logic and text piping to personalize experiences. This will a long way in increasing your response rates, which means more data for you to analyze.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f07af8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f07af8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcebdf8\" data-id=\"dcebdf8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9af69c elementor-widget elementor-widget-image\" data-id=\"b9af69c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"290\" height=\"36\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/foslogo.png\" class=\"attachment-full size-full wp-image-1906\" alt=\"Free Online Surveys Logo\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/foslogo.png 290w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/elementor\/thumbs\/foslogo-ql7nurnf63gvakql1sg32jdsp6dp8w3j3o0e620usc.png 180w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7554eae elementor-widget elementor-widget-heading\" data-id=\"7554eae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-large\">Power your Market Research<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7306083 elementor-widget elementor-widget-text-editor\" data-id=\"7306083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Get started conducting any type of market research with a bounty of features completely free of charge. Upgrade to unlock even more features and collaborate as a team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9483912 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9483912\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/identity.freeonlinesurveys.com\/Account\/Register\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Create surveys for free<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb5bde8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb5bde8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7b25e0\" data-id=\"f7b25e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2e275b elementor-widget elementor-widget-heading\" data-id=\"d2e275b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Secondary research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9847cb7 elementor-widget elementor-widget-text-editor\" data-id=\"9847cb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Secondary market research is the practice of gathering data from sources other than the data subject. For example:<\/p><ul><li>Published research<\/li><li>Government records<\/li><li>Media (newspapers, magazines, blogs)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a13691 elementor-widget elementor-widget-text-editor\" data-id=\"2a13691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">This type of market research is less time-consuming than primary research. But, it can be more limited in scope because it doesn\u2019t involve speaking to people directly.<\/span><\/p><p>However, performing secondary research on a topic can be a great way of building questions for primary research. Having a solid understand of a topic before <a href=\"https:\/\/shout.com\/survey-design\/writing-good-survey-questions\/\" target=\"_blank\" rel=\"noopener\">writing questions<\/a> is best-practice, so it&#8217;s important to consider this.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0c8140 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0c8140\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24fb3e1\" data-id=\"24fb3e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed35ef elementor-widget elementor-widget-heading\" data-id=\"9ed35ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quantitative research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e998e3b elementor-widget elementor-widget-text-editor\" data-id=\"e998e3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quantitative research is used to gather data in a systematic way. This type of market research is good for measuring the size, shape, and changes in trends of markets. <a href=\"https:\/\/stage.freeonlinesurveys.com\/survey-research\/quantitative-data-collection\/\" target=\"_blank\" rel=\"noopener\">Quantitative data<\/a> is excellent for benchmarking changes over time and drawing conclusions based on statistical analysis.<\/p><p>This be conducted using any primary or secondary research method, as long as the data can be &#8216;quantified&#8217; in some way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7404189 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7404189\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27bee70\" data-id=\"27bee70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-361492c elementor-widget elementor-widget-heading\" data-id=\"361492c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qualitative research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3789c84 elementor-widget elementor-widget-text-editor\" data-id=\"3789c84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Qualitative research is a type of market research that uses interviews and questionnaire responses to gather data. <a href=\"https:\/\/stage.freeonlinesurveys.com\/survey-research\/qualitative-data-collection\/\" target=\"_blank\" rel=\"noopener\">Qualitative data<\/a> is usually collected using <a href=\"https:\/\/shout.com\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noopener\">open-ended questions<\/a>, which allow participants to given free-form answers.<\/p><p>These responses are used to gain insight into your audience&#8217;s opinions and feelings in more depth.<\/p><p>This research works well in tandem with quantitative research, as it can give you perspective on why respondents selected certain answers.<\/p><p>For example:<\/p><p><strong>Qualitative question<\/strong><\/p><p>&#8220;On a scale of 1-10, how likely are you to recommend our product to a friend or colleague?&#8221;<\/p><p><strong>Qualitative question<\/strong><\/p><p>&#8220;Could you explain why you chose the above rating?&#8221;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f98d66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f98d66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90900ea\" data-id=\"90900ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d1c7b elementor-widget elementor-widget-heading\" data-id=\"33d1c7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd29eab elementor-widget elementor-widget-text-editor\" data-id=\"cd29eab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand research is used to investigate how people perceive your brand. The aim of this is to improve <a href=\"https:\/\/www.thebrandingjournal.com\/2016\/11\/brand-positioning-definition\/\" target=\"_blank\" rel=\"noopener\">brand positioning<\/a> and create more effective marketing campaigns.<\/p><p>The data you collect should be in reference to the following areas:<\/p><p><strong>Brand awareness<\/strong>: Determine whether people have heard of your brand and where they may have learned about you.<\/p><p><strong>Brand perception<\/strong>: Learn how people feel about your brand, your mission, values, imagery, and activities.<\/p><p><strong>Brand positioning<\/strong>: Discover how people feel about your brand in comparison to your competitors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0e2f9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0e2f9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a280895\" data-id=\"a280895\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a956b9 elementor-widget elementor-widget-heading\" data-id=\"8a956b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a1ce5 elementor-widget elementor-widget-text-editor\" data-id=\"04a1ce5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Product research is used to determine how customers perceive the features, benefits, and usability of a product. This type of research can help you identify the strengths and weaknesses of your products.<\/p><p>Here are some of the ways you can use market research to improve your products:<\/p><p><strong>Product feature testing<\/strong>: Collect feedback on the usability and accessibility of a new features in your app. This information can be used to improve this feature and give you insight on how to deploy future features.<\/p><p><strong>Concept testing<\/strong>: Gauge how customers feel about a new product idea before product launch or before you&#8217;ve even started creating it.<\/p><p><strong>Product development<\/strong>: Improve your product by <a href=\"https:\/\/shout.com\/customer-experience\/measuring-and-improving-customer-experience\/\" target=\"_blank\" rel=\"noopener\">surveying customer experience<\/a> and and competitor analysis.<\/p><p><strong>Product marketing<\/strong>: Analyze the effectiveness of your product marketing campaigns and identify whether your product was memorable and why?<\/p><p><strong>Usability testing<\/strong>: Ask customers how easy it is to use your products to identify areas for improvement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dad257d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dad257d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a71ab2\" data-id=\"4a71ab2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170b050 elementor-widget elementor-widget-heading\" data-id=\"170b050\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc490fc elementor-widget elementor-widget-text-editor\" data-id=\"bc490fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Customer research is used to learn about the needs and wants of customers. This type of market research can help businesses identify new products or services, and determine how best to market current products.<\/p><p>There are many types of customer research, but here are a few examples:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a20e43 elementor-widget elementor-widget-heading\" data-id=\"5a20e43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer satisfaction research<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b31ce0 elementor-widget elementor-widget-text-editor\" data-id=\"7b31ce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Customer satisfaction research is used to measure customer satisfaction with a product or service. This type of research can help businesses determine how well their products are performing, improve customer service, and increase retention.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10cf0cb elementor-widget elementor-widget-heading\" data-id=\"10cf0cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer segmentation research<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ec3f9 elementor-widget elementor-widget-text-editor\" data-id=\"79ec3f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Customer segmentation research is used to identify different groups of customers that have different needs and wants. This can help you find new markets to target, and find the best way to market your products to those groups.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be00af elementor-widget elementor-widget-heading\" data-id=\"3be00af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer exit interview research<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb454c elementor-widget elementor-widget-text-editor\" data-id=\"5bb454c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Exit interview research is used to gather information from customers who&#8217;ve cancelled a subscription or no longer intend to purchase products. This type of market research can help you understand why customers are leaving. This could be a problem they had with your product, or even that the support wasn&#8217;t up to their standard.<\/span><\/p><p>Whatever the problem is, it&#8217;s best that you identify it quickly and solve it for other customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3852c7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3852c7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64a6d2c\" data-id=\"64a6d2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-320426d elementor-widget elementor-widget-heading\" data-id=\"320426d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Competitor research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe6f36 elementor-widget elementor-widget-text-editor\" data-id=\"8fe6f36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing campaign effectiveness research is used to determine how well a business\u2019s marketing campaigns are working. Any campaign will incur some cost to your business, it&#8217;s essential to identify the strategies which have the best ROI.<\/p><p>Here are some examples:<\/p><ul><li>Do your paid advertizing campaigns have a positive return.<\/li><li>What ad content\/ offering has the highest conversion rates.<\/li><li>What language resonates the most with your audience.<\/li><li>Which sources have the highest referrals to your website (e.g. social media, email campaigns, etc.).<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88347f elementor-widget elementor-widget-text-editor\" data-id=\"f88347f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">By tracking the above, you can gain the competitive advantage and grow your business faster.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad7e5a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad7e5a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81d5b47\" data-id=\"81d5b47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61c3f69 elementor-widget elementor-widget-heading\" data-id=\"61c3f69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing campaign effectiveness<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e116a elementor-widget elementor-widget-text-editor\" data-id=\"b7e116a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing campaign effectiveness research is used to determine how well a business\u2019s marketing campaigns are working. Any campaign will incur some cost to your business, it&#8217;s essential to identify the strategies which have the best ROI.<\/p><p>Here are some examples:<\/p><ul><li>Do your paid advertizing campaigns have a positive return.<\/li><li>What ad content\/ offering has the highest conversion rates.<\/li><li>What language resonates the most with your audience.<\/li><li>Which sources have the highest referrals to your website (e.g. social media, email campaigns, etc.).<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7db7cc elementor-widget elementor-widget-text-editor\" data-id=\"f7db7cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The best ways to determine the effectiveness of a marketing campaign is to measure the amount of sales gained. Then you can run follow up surveys to find out why a <a href=\"https:\/\/www.nigelwright.com\/us\/ecommerce-retail-executive-search-firm\" target=\"_blank\" rel=\"noopener\">campaign led to more sales<\/a>, e.g. what did customers find compelling?\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a85f678 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a85f678\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e94c4a1\" data-id=\"e94c4a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73f48a6 elementor-widget elementor-widget-heading\" data-id=\"73f48a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Website optimization research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3505cf elementor-widget elementor-widget-text-editor\" data-id=\"e3505cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Website optimization research is essential to improving search engine rankings and generating leads. By understanding how people browse and search for products and services, you can create effective marketing campaigns to attract new customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837b222 elementor-widget elementor-widget-heading\" data-id=\"837b222\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Content research<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc46b11 elementor-widget elementor-widget-text-editor\" data-id=\"cc46b11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Content research is used to determine what content is most effective for a business&#8217;s marketing campaigns. By identifying the topics that resonate with customers, you can create content that is both engaging and informative.<\/span><\/p><p>Take a look at competitor content, which includes the topics they cover and the form that content takes. Here are a few ways you can do this:<\/p><ul><li>Review competitor blogs to identify their best performing articles.<\/li><li>Subscribe to competitor newsletters and draw inspiration from what they share.<\/li><li>Take part in webinars to find out what they define as valuable content.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f959df elementor-widget elementor-widget-text-editor\" data-id=\"6f959df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Doing so keeps you plugged in to any trends that might have passed you by.<\/p><p>Of course, you can also go straight to your customers and ask them what they&#8217;re struggling to find good sources of information for. This can be more time-consuming, but it goes a long way in building relationships when you deliver a piece of content inspired by them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557d49e elementor-widget elementor-widget-heading\" data-id=\"557d49e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Keyword research<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad6699 elementor-widget elementor-widget-text-editor\" data-id=\"2ad6699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Keyword research is essential for any business that wants to improve its online presence and increase sales. By identifying the right keywords, businesses can create effective campaigns that target specific markets and attract new customers.<\/span><\/p><p>The real focus here is increasing visibility for your posts and pages, which is to say ranking higher in search engines. But you really need to follow this up with high-quality content to keep people coming back to your site.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ffddd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58ffddd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2e68f2\" data-id=\"e2e68f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df1ec0c elementor-widget elementor-widget-heading\" data-id=\"df1ec0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping up<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc7b78 elementor-widget elementor-widget-text-editor\" data-id=\"fbc7b78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There you have it, the many types of market research available to you as a business. We can&#8217;t stress how important it is for you to be conducting this kind of research with your customer.<\/p><p>If we&#8217;ve missed anything, or if you have any ideas, get in touch and we&#8217;ll improve this article together.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faf747a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faf747a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abaa890\" data-id=\"abaa890\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5378690 elementor-widget elementor-widget-spacer\" data-id=\"5378690\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents There are many different types of market research to help you learn more about your target market and make better business decisions. In this article, we&#8217;ll be delving into these and suggesting some of the ways to collect data. There are two types of data you&#8217;ll be collecting when conducting market research, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"124","_seopress_titles_title":"Types Of Market Research (The Ultimate Guide)","_seopress_titles_desc":"Learn about these different types of market research to help grow your business and improve relationships with customers.","_seopress_robots_index":"","footnotes":""},"categories":[124],"tags":[],"_links":{"self":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/3331"}],"collection":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/comments?post=3331"}],"version-history":[{"count":1,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/3331\/revisions"}],"predecessor-version":[{"id":5183,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/3331\/revisions\/5183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/media\/3359"}],"wp:attachment":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/media?parent=3331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/categories?post=3331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/tags?post=3331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}