{"id":232,"date":"2019-07-16T15:01:09","date_gmt":"2019-07-16T15:01:09","guid":{"rendered":"http:\/\/wpfos.problemfree.co.uk\/?p=232"},"modified":"2024-03-28T12:41:17","modified_gmt":"2024-03-28T12:41:17","slug":"qualitative-data-collection","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/survey-research\/qualitative-data-collection\/","title":{"rendered":"Qualitative Data Collection and Analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"232\" class=\"elementor elementor-232\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e14b7f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e14b7f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ad0a7d7\" data-id=\"2ad0a7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbcac82 elementor-widget elementor-widget-heading\" data-id=\"dbcac82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is qualitative research?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e94030 elementor-widget elementor-widget-text-editor\" data-id=\"3e94030\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 1rem;\">Qualitative research is exploratory, providing understanding of opinions and motivations. Qualitative data is largely descriptive in nature, meaning it\u2019s used to analyze the quality of a subject rather than measure the quantity of a parameter.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This is to say, you would use a qualitative <a href=\"https:\/\/shout.com\/education-surveys\/\" target=\"_blank\" rel=\"noopener\">education survey<\/a> to understand why students are unhappy with course content as opposed to how many students were satisfied or dissatisfied.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Qualitative data is also known as categorical data, as it can be grouped and segmented based on categories. These categories usually arise from your data as the most frequent feedback, responses or language used by participants.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For example, you could have positive, neutral and negative responses for an <a href=\"https:\/\/shout.com\/employee-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener\">employee satisfaction survey<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a857b6 elementor-widget elementor-widget-spacer\" data-id=\"9a857b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b70779 elementor-widget elementor-widget-heading\" data-id=\"2b70779\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choosing between quantitative and qualitative data collection<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f148e3 elementor-widget elementor-widget-text-editor\" data-id=\"6f148e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Choosing between quantitative and qualitative data is dependent upon your goals. \u00a0I.e. what are trying to achieve with your research?<\/span><\/p>\n<p>If your aim is to build a demographic database of regional or national residents, then you\u2019ll likely be running a fully quantitative survey.<\/p>\n<p>But if you\u2019re conducting a <a href=\"https:\/\/shout.com\/survey-design\/360-reviews-improving-staff-performance-with-feedback\/\" target=\"_blank\" rel=\"noopener\">360-degree review of employees<\/a>, you\u2019re going to need to use more\u00a0<a href=\"https:\/\/shout.com\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noopener\">open-ended questions<\/a>. Meaning there will be a qualitative aspect to your research.<\/p>\n<p>Whether you choose to collect on qualitative or\u00a0quantitative data\u00a0will impact the way you frame your research questions.<\/p>\n<p>Qualitative questions encourage participants to explore a subject in detail, whilst quantitative questions require a definitive answer. So, what choice you make will impact the construction of your research project.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e0d3d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e0d3d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc9f724\" data-id=\"fc9f724\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a25a93a elementor-widget elementor-widget-image\" data-id=\"a25a93a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"480\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms.png\" class=\"attachment-large size-large wp-image-2100\" alt=\"Learning How to Conduct Survey Research\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms.png 600w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms-300x240.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f7ad46\" data-id=\"6f7ad46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab5d56c elementor-widget elementor-widget-heading\" data-id=\"ab5d56c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Survey questions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94f2c2a elementor-widget elementor-widget-text-editor\" data-id=\"94f2c2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Learn more about the different\u00a0<a style=\"font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/stage.freeonlinesurveys.com\/survey-research\/types-of-survey-questions\/\" target=\"_blank\" rel=\"noopener\">types of survey questions<\/a><span style=\"font-size: 1rem;\">\u00a0to improve your research and the data you collect.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7c138 elementor-widget elementor-widget-spacer\" data-id=\"5e7c138\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e350022 elementor-widget elementor-widget-heading\" data-id=\"e350022\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to get qualitative data<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e292036 elementor-widget elementor-widget-text-editor\" data-id=\"e292036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Qualitative research requires a much smaller sample for data to be collected from. This is because you\u2019ll be collecting more in-depth responses from each participant and will have plenty to work with when it comes to your analysis.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>With methods such as record keeping, there isn\u2019t even a need for a respondent pool, only access to previous research and texts on the subject matter.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":50} --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7412c00 elementor-widget elementor-widget-spacer\" data-id=\"7412c00\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca30f6 elementor-widget elementor-widget-heading\" data-id=\"7ca30f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Qualitative research methods<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4852598 elementor-widget elementor-widget-text-editor\" data-id=\"4852598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">There are a few common methods by which you can collect qualitative data:<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li>Interviews<\/li>\n<li>Case studies<\/li>\n<li>Secondary research (record keeping)<\/li>\n<li>Expert opinions<\/li>\n<li>Focus groups<\/li>\n<li>Online surveys (mobile, kiosk, desktop)<\/li>\n<li>Paper surveys<\/li>\n<li>Observational studies<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>As qualitative research is exploratory, most of these research methods are framed conversationally to obtain as much open-ended data as possible.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Unlike quantitative data, it is less concerned with who, what and when and more concerned with why and how. These types of questions allow us to understand the behaviours, motivations and feelings of participants.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-107ff4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"107ff4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19868fb\" data-id=\"19868fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4310e29 elementor-widget elementor-widget-image\" data-id=\"4310e29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"386\" height=\"301\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys.png\" class=\"attachment-large size-large wp-image-2104\" alt=\"Quantitative Data Collection With Surveys\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys.png 386w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys-300x234.png 300w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-99badf8\" data-id=\"99badf8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67a7d17 elementor-widget elementor-widget-heading\" data-id=\"67a7d17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quantitative data collection<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc06fe elementor-widget elementor-widget-text-editor\" data-id=\"0fc06fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Learn how\u00a0<span style=\"font-size: 1rem;\">to measure the attitudes, behaviours and opinions of your respondents by\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/stage.freeonlinesurveys.com\/survey-research\/quantitative-data-collection\/\" target=\"_blank\" rel=\"noopener\">collecting quantitative data<\/a><span style=\"font-size: 1rem;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb393e5 elementor-widget elementor-widget-spacer\" data-id=\"eb393e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5cd26 elementor-widget elementor-widget-heading\" data-id=\"ab5cd26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qualitative data analysis<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9881e elementor-widget elementor-widget-text-editor\" data-id=\"3a9881e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The most time-consuming element of qualitative research methods is undoubtedly the data analysis. Because the responses are richer and more in-depth than those of its quantitative counterparts, a lot of effort will go into categorizing responses and sifting through every word for meaning.<\/p>\n<p><span style=\"font-size: 1rem;\">There are two main approaches to analyzing qualitative data: inductive and deductive.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f44d7f elementor-widget elementor-widget-heading\" data-id=\"2f44d7f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Deductive reasoning<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581d57e elementor-widget elementor-widget-text-editor\" data-id=\"581d57e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A deductive approach would have the researcher begin with an initial hypothesis or expectation for the data set. The results you collect are then used to either prove or disprove those expectations.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>An example of this would be if you\u2019d surveyed a sample previously. Then, you\u2019d likely have a set of expectations for how that group is likely to answer questions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d12cb7 elementor-widget elementor-widget-heading\" data-id=\"3d12cb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Inductive reasoning<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57bea18 elementor-widget elementor-widget-text-editor\" data-id=\"57bea18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>An inductive approach does not require a theory or any expectations to begin research and is the more commonly used method for qualitative data analysis. Instead you\u2019d collect data from your sample, then work to identify patterns and trends within that data set.<\/p>\n<p>Your next step will be based entirely upon the conclusions your draw from those patterns. Whether it\u2019s to write a theory for further testing, evaluate the performance of an employee or inform a marketing strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe16095 elementor-widget elementor-widget-spacer\" data-id=\"fe16095\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a008c elementor-widget elementor-widget-heading\" data-id=\"77a008c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyzing open-ended data<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c924541 elementor-widget elementor-widget-text-editor\" data-id=\"c924541\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-size: 1rem;\">If you\u2019re taking a deductive approach, your analysis process is fairly simple. Measure your data against the parameters you set in your hypothesis or against the questions you asked.<\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>However, if you\u2019re using inductive reasoning, picking a method of analysis can be overwhelming. So, our suggestion is to use \u2018Bucketing\u2019. This method is especially useful when <a href=\"https:\/\/stage.freeonlinesurveys.com\/student-research\/how-to-write-a-good-survey-paper\/\" target=\"_blank\" rel=\"noopener\">writing a survey paper<\/a>, as it essentially creates an outline for you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d471093 elementor-widget elementor-widget-heading\" data-id=\"d471093\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">Bucketing Method<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bea354 elementor-widget elementor-widget-spacer\" data-id=\"2bea354\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6100fa1 elementor-widget elementor-widget-heading\" data-id=\"6100fa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">1. Review your data<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ec980 elementor-widget elementor-widget-text-editor\" data-id=\"92ec980\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Read through your responses for a general understanding.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c389151 elementor-widget elementor-widget-heading\" data-id=\"c389151\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">2. Identify patterns and trends<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f715726 elementor-widget elementor-widget-text-editor\" data-id=\"f715726\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Begin categorizing responses into \u2018buckets\u2019 based on reoccurring trends and patterns.<\/span><\/p>\n<p>Every response should be in at least one bucket, as they may represent multiple points of view.<\/p>\n<p>These buckets could be as simple as \u2018Positive comments\u2019, \u2018Neutral Comments\u2019 and \u2018Negative comments\u2019.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36645d2 elementor-widget elementor-widget-heading\" data-id=\"36645d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">3. Sub-categorize buckets<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d623b16 elementor-widget elementor-widget-text-editor\" data-id=\"d623b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Feel free to sub-categorize your buckets based on themes or smaller patterns. This step is optional but can help develop your understanding of the data.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7c551 elementor-widget elementor-widget-heading\" data-id=\"7e7c551\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">4. Review the buckets<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1f8e5 elementor-widget elementor-widget-text-editor\" data-id=\"0b1f8e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Take another look at your buckets to see if any can be combined or split into separate categories.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c0a95 elementor-widget elementor-widget-heading\" data-id=\"e2c0a95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">5. Summarize your major trends<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d3ff9 elementor-widget elementor-widget-text-editor\" data-id=\"11d3ff9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Explore the correlations and contrasts in each bucket. A good way to start is to identify your participants\u2019 most used words and phrases, from which you can draw conclusions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e8a6d elementor-widget elementor-widget-spacer\" data-id=\"70e8a6d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0802895 elementor-widget elementor-widget-heading\" data-id=\"0802895\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strengths of qualitative research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d0a01 elementor-widget elementor-widget-spacer\" data-id=\"04d0a01\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05505db elementor-widget elementor-widget-heading\" data-id=\"05505db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Data is inferential<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512140f elementor-widget elementor-widget-text-editor\" data-id=\"512140f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">The kind of language your respondent uses can often tell you as much about how they feel or what think as what they said. If you learn to pick up on these linguistic nuances, they can inform more than your research.<\/span><\/p>\n<p>For instance, open feedback in a <a href=\"https:\/\/shout.com\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener\">customer satisfaction survey<\/a> can help you build customer profiles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f33b0d elementor-widget elementor-widget-heading\" data-id=\"6f33b0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">More meaningful feedback<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fa221 elementor-widget elementor-widget-text-editor\" data-id=\"14fa221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Where quantitative data is numerical in nature, qualitative data provides more in-depth and meaningful feedback. You can gain more of an understanding of a participant\u2019s reasoning and beliefs<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-827025d elementor-widget elementor-widget-heading\" data-id=\"827025d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Data collection requires less resources<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba36e9 elementor-widget elementor-widget-text-editor\" data-id=\"1ba36e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Because your respondent pool is smaller, you\u2019ll require less time and investment (if you\u2019re incentivizing participants) to conduct your research.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7caac4b elementor-widget elementor-widget-spacer\" data-id=\"7caac4b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd40f5 elementor-widget elementor-widget-heading\" data-id=\"1dd40f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weaknesses of qualitative research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5baad1 elementor-widget elementor-widget-spacer\" data-id=\"a5baad1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb09b88 elementor-widget elementor-widget-heading\" data-id=\"fb09b88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Analysis is time consuming<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37793ed elementor-widget elementor-widget-text-editor\" data-id=\"37793ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">As the type of data you collect for a qualitative survey is typically long-form, the results will take more time and effort to analyze.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60778a7 elementor-widget elementor-widget-heading\" data-id=\"60778a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Smaller respondent pool<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5812f elementor-widget elementor-widget-text-editor\" data-id=\"dc5812f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Qualitative surveys only need a small sample size, so it can be more difficult to generalize your results for a wider population.<\/span><\/p>\n<p>In fact, it\u2019s not very likely your results will be representative of anything other than the group your interviewed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3490ef5 elementor-widget elementor-widget-heading\" data-id=\"3490ef5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Research is skill dependent<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9caa1f elementor-widget elementor-widget-text-editor\" data-id=\"f9caa1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Face-to-face interviews and focus groups require researchers to\u00a0know when to continue a line of questioning and when to move on.<\/span><\/p>\n<p>There is a fine line between gaining more context to answers and collecting superfluous feedback.<\/p>\n<p>In an online survey, the way you frame questions is particularly important, as there is no researcher present to provide further context.<\/p>\n<p>Data interpretation also needs a high level of skill and experience to remain objective.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e53c2a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e53c2a8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) 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.elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81257da elementor-widget elementor-widget-text-editor\" data-id=\"81257da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Qualitative surveys are fantastic for collecting experiential data and feedback.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In an ideal world, you would incorporate both quantitative and qualitative research methods into your project. Enabling you to collect data for statistical analysis, from which you can draw generalized conclusions, and open-ended responses to provide context to your data set.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is qualitative research? Qualitative research is exploratory, providing understanding of opinions and motivations. Qualitative data is largely descriptive in nature, meaning it\u2019s used to analyze the quality of a subject rather than measure the quantity of a parameter. This is to say, you would use a qualitative education survey to understand why students are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"7","_seopress_titles_title":"Qualitative Data Collection and Analysis","_seopress_titles_desc":"Qualitative data is conducted to provide an understanding of opinions and motivations. Learn how to collect better qualitative data.","_seopress_robots_index":"","footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/232"}],"collection":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":5,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":5198,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/232\/revisions\/5198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/media\/933"}],"wp:attachment":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}