{"id":219,"date":"2019-07-16T15:01:19","date_gmt":"2019-07-16T15:01:19","guid":{"rendered":"http:\/\/wpfos.problemfree.co.uk\/?p=219"},"modified":"2024-03-28T12:41:00","modified_gmt":"2024-03-28T12:41:00","slug":"quantitative-data-collection","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/survey-research\/quantitative-data-collection\/","title":{"rendered":"Quantitative Data Collection and Analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"219\" class=\"elementor elementor-219\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-732b12b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"732b12b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32915a75\" data-id=\"32915a75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-198a72a elementor-widget elementor-widget-heading\" data-id=\"198a72a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is quantitative research?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5debcee elementor-widget elementor-widget-text-editor\" data-id=\"5debcee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">Quantitative research measures attitudes, behaviours, opinions and other variables to support or reject a premise. This is done by collecting numerical data, which is easily quantifiable to identify &#8220;statistical significance&#8221;.<\/span><\/p>\n<p>\u201cNumerical data\u201d is collected using\u00a0<a href=\"https:\/\/shout.com\/survey-design\/close-ended-questions\/\" target=\"_blank\" rel=\"noopener\">close ended questions<\/a>, such as Likert scales or multiple-choice question types. Once you\u2019ve shared your survey with your target audience, the responses for each answer option is easily quantified.<\/p>\n<p>The questions you ask must be objective in order to collect and analyze respondent data.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84793ef elementor-widget elementor-widget-spacer\" data-id=\"84793ef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b813d elementor-widget elementor-widget-heading\" data-id=\"55b813d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choosing between qualitative and quantitative data collection<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b0927 elementor-widget elementor-widget-text-editor\" data-id=\"b0b0927\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">Before designing a survey, you must determine your research goal. I.e. what you want the data you collect to help you achieve.<\/span><\/p>\n<p>In academic research, this may be to prove or disprove a hypothesis. Whereas, in market research you might be gauging the popularity of product concepts.<\/p>\n<p>After defining a research goal, you must ask yourself; \u201c<i>what are the expected results from my survey?<\/i>\u201d<\/p>\n<p>If you\u2019re expecting in-depth feedback or experiential data, you should consider running a qualitative survey instead.<\/p>\n<p>If you\u2019re looking to draw conclusions from a representative data set, then a quantitative survey is for you.<\/p>\n<p>It\u2019s important to determine your research goal and method before writing survey questions. This way, you ensure everything you ask contributes to your aims, rather than collecting data for the sake of it.<\/p>\n<div aria-hidden=\"true\">Learn <a href=\"https:\/\/stage.freeonlinesurveys.com\/survey-research\/how-to-create-a-survey-that-collects-better-data\/\" target=\"_blank\" rel=\"noopener\">how to create a survey<\/a> that improves the quality of data you collect.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9725f elementor-widget elementor-widget-spacer\" data-id=\"7e9725f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-901f8bb elementor-widget elementor-widget-heading\" data-id=\"901f8bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to collect quantitative data<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58181f6 elementor-widget elementor-widget-text-editor\" data-id=\"58181f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">Typically, quantitative research requires a large respondent population. This is because the results of your research will be representative of a larger population.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79aa2b7 elementor-widget elementor-widget-heading\" data-id=\"79aa2b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Quantitative methods<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963212f elementor-widget elementor-widget-text-editor\" data-id=\"963212f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">There are several methods by which you can collect quantitative data, which include:<\/span><\/p>\n<ul>\n<li>Experiments<\/li>\n<li><a href=\"https:\/\/www.simplypsychology.org\/observation.html\" target=\"_blank\" rel=\"noopener\">Controlled observations<\/a><\/li>\n<li>Surveys: paper, kiosk, mobile, questionnaires<\/li>\n<li>Longitudinal studies<\/li>\n<li>Polls<\/li>\n<li>Telephone interviews<\/li>\n<li>Face-to-face interviews<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9972a19 elementor-widget elementor-widget-text-editor\" data-id=\"9972a19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The method by which you collect quantitative data can impact your participant\u2019s responses. For example, participants taking part in an experiment are unlikely to make the same choices as they would in a social context.<\/p>\n<p>How participants respond to stimuli is context-bound, meaning they may respond differently to each of these methods.<\/p>\n<p>If you plan to conduct your research using more than one of these methods, we\u2019d recommend doing this in stages.<\/p>\n<p>Firstly, analyze the data for each individual method to identify any contextual trends. Then, when you take a look at your collated data, you\u2019ll have more information to explain any inconsistencies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35cd12c elementor-widget elementor-widget-spacer\" data-id=\"35cd12c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-120ea5b elementor-widget elementor-widget-heading\" data-id=\"120ea5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quantitative data analysis<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d38dfe elementor-widget elementor-widget-text-editor\" data-id=\"3d38dfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">There are two types of data that require statistical analysis; descriptive and inferential. Descriptive statistics enables you to draw conclusions from data the data as a whole.<\/span><\/p>\n<p>Inferential statistics highlight \u201cstatistically significant\u201d differences between two or more groups of data. There are two types of inferential data: comparative data and relationship data.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-861452e elementor-widget elementor-widget-spacer\" data-id=\"861452e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe666c elementor-widget elementor-widget-heading\" data-id=\"ebe666c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types of quantitative data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e72d49 elementor-widget elementor-widget-spacer\" data-id=\"6e72d49\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d42ebd elementor-widget elementor-widget-heading\" data-id=\"7d42ebd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Descriptive data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6ab9c elementor-widget elementor-widget-text-editor\" data-id=\"4d6ab9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-family: 'Merriweather Sans', sans-serif; color: #545454;\"><span style=\"font-size: 1rem;\">Simply put, descriptive statistics allows you to easily quantify a variable (or variables) for a target group.<\/span><\/p>\n<p>For example, transport surveys may look for data concerning how many people aged 18-25 use public transport to get to work.<\/p>\n<p>In this example, the variable is \u2018public transport\u2019 and the target group is those aged 18-25.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c493eff elementor-widget elementor-widget-heading\" data-id=\"c493eff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Comparative data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d2048 elementor-widget elementor-widget-text-editor\" data-id=\"53d2048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This method of data collection allows a comparison two or more target groups based on one or more variable.<\/p>\n<p><span style=\"font-size: 1rem;\">A comparative study may aim to compare the use of public transport between people aged 18-25 and those aged 26-35.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e336e elementor-widget elementor-widget-heading\" data-id=\"e2e336e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Relationship data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd59d9 elementor-widget elementor-widget-text-editor\" data-id=\"6bd59d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Relationship data highlights trends, associations and relationships between two or more variables.<\/p>\n<p>In market research, you may set to find out what the relationship is between customer gender and loyalty to your brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f8f56 elementor-widget elementor-widget-spacer\" data-id=\"53f8f56\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ba221 elementor-widget elementor-widget-heading\" data-id=\"28ba221\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strengths of quantitative research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48cd9f8 elementor-widget elementor-widget-spacer\" data-id=\"48cd9f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb7388 elementor-widget elementor-widget-heading\" data-id=\"7eb7388\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Objective analysis<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ae52a elementor-widget elementor-widget-text-editor\" data-id=\"26ae52a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bias is less likely to occur in quantitative analysis, as the data are statistic in nature. Meaning there is less room for a researcher&#8217;s subjective reasoning to effect results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff332d6 elementor-widget elementor-widget-heading\" data-id=\"ff332d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Easy to analyze<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac28805 elementor-widget elementor-widget-text-editor\" data-id=\"ac28805\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quantitative data is easier to analyze than its qualitative counterpart. Plus, if you\u2019re using online survey software, you can apply filters for a more in-depth view of your data.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b716f elementor-widget elementor-widget-heading\" data-id=\"d9b716f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Conclusions are generalizable<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5757fdc elementor-widget elementor-widget-text-editor\" data-id=\"5757fdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">If your sample population is representative of the study population, your findings can be generalized to that larger group.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485448c elementor-widget elementor-widget-spacer\" data-id=\"485448c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9573f6 elementor-widget elementor-widget-heading\" data-id=\"d9573f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weaknesses of quantitative research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92486d elementor-widget elementor-widget-spacer\" data-id=\"f92486d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cd3ce elementor-widget elementor-widget-heading\" data-id=\"57cd3ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">2 Dimensional data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f22ee elementor-widget elementor-widget-text-editor\" data-id=\"a1f22ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quantitative data is excellent at providing answers to what, who and when questions. But isn\u2019t great for how and why questions.<\/p>\n<p>Qualitative research is a better option for exploring participant experiences and opinions. Combining thise research method with quantitative data provides more context to participant answers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef000c elementor-widget elementor-widget-heading\" data-id=\"aef000c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Large number of participants needed<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a434e15 elementor-widget elementor-widget-text-editor\" data-id=\"a434e15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">For the results of your quantitative research to be representative of a larger population, you\u2019ll need to distribute to a large sample.<\/span><\/p>\n<p>If you don\u2019t have access to a list of respondents, you\u2019ll have to spend time building one of an appropriate size. You\u2019ll also have to ensure the sample is representative of a larger demographic or group. Otherwise your results will be meaningless.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b670ce0 elementor-widget elementor-widget-heading\" data-id=\"b670ce0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Confirmation bias<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458e01d elementor-widget elementor-widget-text-editor\" data-id=\"458e01d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 16px;\">This form of\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 16px;\" href=\"https:\/\/shout.com\/survey-design\/response-bias\/\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">response bias<\/a><span style=\"font-size: 16px;\">\u00a0can occur in quantitative studies, where researchers favour data that confirms their beliefs or hypothesis.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">The researcher may not even be aware of this type of bias. They simply ignore or misinterpret data because they believe their research goal has already been met.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54e5f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f54e5f1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5328e3df elementor-widget elementor-widget-text-editor\" data-id=\"5328e3df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:spacer {\"height\":20} --><\/p>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>We find that quantitative and qualitative research methods often yield better results when used in tandem.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The quantitative approach allows you to draw fact-based conclusions to inform research or decision making.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/stage.freeonlinesurveys.com\/survey-research\/qualitative-data-collection\/\" target=\"_blank\" rel=\"noopener\">Qualitative data<\/a> can provide further context to participants\u2019 answer choices.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For example, if you were to run a customer satisfaction survey you would ask: &#8220;<i>how likely they were to recommend your product to a friend or colleague<\/i>?&#8221;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This close-ended question will determine the average brand loyalty of your customers but achieves no more than that.<\/p>\n<p>By following up with an <a href=\"https:\/\/shout.com\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noopener\">open-ended question<\/a>, e.g. &#8220;<i>what one thing would you change about our product?&#8221;<\/i>, you give context to those choices. In this way, your survey data is not only descriptive but actionable.<\/p>\n<p><!-- \/wp:spacer --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is quantitative research? Quantitative research measures attitudes, behaviours, opinions and other variables to support or reject a premise. This is done by collecting numerical data, which is easily quantifiable to identify &#8220;statistical significance&#8221;. \u201cNumerical data\u201d is collected using\u00a0close ended questions, such as Likert scales or multiple-choice question types. Once you\u2019ve shared your survey with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"7","_seopress_titles_title":"Quantitative Data Collection and Analysis","_seopress_titles_desc":"Quantitative data is used to measure attitudes, behaviours, opinions and other defined variables to support or reject a premise.","_seopress_robots_index":"","footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/219"}],"collection":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":1,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":5197,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/posts\/219\/revisions\/5197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/media\/934"}],"wp:attachment":[{"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}