{"id":232,"date":"2019-07-16T15:01:09","date_gmt":"2019-07-16T15:01:09","guid":{"rendered":"http:\/\/wpfos.problemfree.co.uk\/?p=232"},"modified":"2024-04-10T10:41:01","modified_gmt":"2024-04-10T10:41:01","slug":"qualitative-data-collection","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/pt\/survey-research\/coleta-de-dados-qualitativos\/","title":{"rendered":"Coleta e an\u00e1lise de dados qualitativos"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"232\" class=\"elementor elementor-232\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f778974 e-flex e-con-boxed e-con e-parent\" data-id=\"f778974\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed9b0d0 e-con-full e-flex e-con e-child\" data-id=\"ed9b0d0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46e9b6b elementor-widget elementor-widget-heading\" data-id=\"46e9b6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 pesquisa qualitativa?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7e8d2 elementor-widget elementor-widget-text-editor\" data-id=\"3e7e8d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 1rem;\">A pesquisa qualitativa \u00e9 explorat\u00f3ria, fornecendo compreens\u00e3o das opini\u00f5es e motiva\u00e7\u00f5es. Os dados qualitativos s\u00e3o, em grande parte, de natureza descritiva, o que significa que s\u00e3o usados para analisar a qualidade de um assunto em vez de medir a quantidade de um par\u00e2metro.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Ou seja, voc\u00ea usaria um m\u00e9todo qualitativo <a href=\"https:\/\/shout.com\/education-surveys\/\" target=\"_blank\" rel=\"noopener\">pesquisa sobre educa\u00e7\u00e3o<\/a> para entender por que os alunos est\u00e3o insatisfeitos com o conte\u00fado do curso, em vez de saber quantos alunos est\u00e3o satisfeitos ou insatisfeitos.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Os dados qualitativos tamb\u00e9m s\u00e3o conhecidos como dados categ\u00f3ricos, pois podem ser agrupados e segmentados com base em categorias. Essas categorias geralmente surgem de seus dados como o feedback, as respostas ou a linguagem mais frequentes usados pelos participantes.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Por exemplo, voc\u00ea poderia ter respostas positivas, neutras e negativas para um <a href=\"https:\/\/shout.com\/employee-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener\">pesquisa de satisfa\u00e7\u00e3o dos funcion\u00e1rios<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36b367b e-flex e-con-boxed e-con e-parent\" data-id=\"36b367b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-666ea97 e-con-full e-flex e-con e-child\" data-id=\"666ea97\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c37b1d elementor-widget elementor-widget-heading\" data-id=\"4c37b1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Escolha entre coleta de dados quantitativos e qualitativos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6491206 elementor-widget elementor-widget-text-editor\" data-id=\"6491206\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">A escolha entre dados quantitativos e qualitativos depende de seus objetivos.  Ou seja, o que est\u00e1 tentando alcan\u00e7ar com sua pesquisa?<\/span><\/p>\n<p>Se o seu objetivo for criar um banco de dados demogr\u00e1ficos de residentes regionais ou nacionais, \u00e9 prov\u00e1vel que voc\u00ea esteja realizando uma pesquisa totalmente quantitativa.<\/p>\n<p>Mas se voc\u00ea estiver conduzindo uma <a href=\"https:\/\/shout.com\/survey-design\/360-reviews-improving-staff-performance-with-feedback\/\" target=\"_blank\" rel=\"noopener\">Avalia\u00e7\u00e3o de 360 graus dos funcion\u00e1rios<\/a>voc\u00ea precisar\u00e1 usar mais\u00a0<a href=\"https:\/\/shout.com\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noopener\">perguntas abertas<\/a>. Isso significa que haver\u00e1 um aspecto qualitativo em sua pesquisa.<\/p>\n<p>O fato de voc\u00ea optar por coletar dados qualitativos ou quantitativos afetar\u00e1 a maneira como voc\u00ea define suas perguntas de pesquisa.<\/p>\n<p>As perguntas qualitativas incentivam os participantes a explorar um assunto em detalhes, enquanto as perguntas quantitativas exigem uma resposta definitiva. Portanto, a escolha que voc\u00ea fizer ter\u00e1 impacto na constru\u00e7\u00e3o do seu projeto de pesquisa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-670a5e9 e-con-full e-flex e-con e-child\" data-id=\"670a5e9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9e5a913 e-con-full e-flex e-con e-child\" data-id=\"9e5a913\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a00e9eb elementor-widget elementor-widget-image\" data-id=\"a00e9eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"480\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms.png\" class=\"attachment-large size-large wp-image-2100\" alt=\"Aprendendo a conduzir pesquisas de opini\u00e3o\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms.png 600w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms-300x240.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35dda21 e-con-full e-flex e-con e-child\" data-id=\"35dda21\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aba0d5 elementor-widget elementor-widget-heading\" data-id=\"3aba0d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perguntas da pesquisa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6711df elementor-widget elementor-widget-text-editor\" data-id=\"f6711df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Saiba mais sobre os diferentes\u00a0<a style=\"font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/survey-research\/tipos-de-perguntas-de-pesquisa\/\" target=\"_blank\" rel=\"noopener\">tipos de perguntas de pesquisa<\/a><span style=\"font-size: 1rem;\">\u00a0para aprimorar sua pesquisa e os dados que voc\u00ea coleta.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe02266 elementor-widget elementor-widget-heading\" data-id=\"fe02266\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como obter dados qualitativos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59053aa elementor-widget elementor-widget-text-editor\" data-id=\"59053aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">A pesquisa qualitativa requer uma amostra muito menor de dados a serem coletados. Isso se deve ao fato de que voc\u00ea coletar\u00e1 respostas mais detalhadas de cada participante e ter\u00e1 muito com o que trabalhar quando se tratar de sua an\u00e1lise.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Com m\u00e9todos como a manuten\u00e7\u00e3o de registros, n\u00e3o h\u00e1 nem mesmo a necessidade de um grupo de respondentes, apenas o acesso a pesquisas e textos anteriores sobre o assunto.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer {\"height\":50} --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266f690 elementor-widget elementor-widget-heading\" data-id=\"266f690\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">M\u00e9todos de pesquisa qualitativa<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bfa57 elementor-widget elementor-widget-text-editor\" data-id=\"c2bfa57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Existem alguns m\u00e9todos comuns pelos quais voc\u00ea pode coletar dados qualitativos:<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li>Entrevistas<\/li>\n<li>Estudos de caso<\/li>\n<li>Pesquisa secund\u00e1ria (manuten\u00e7\u00e3o de registros)<\/li>\n<li>Opini\u00f5es de especialistas<\/li>\n<li>Grupos de foco<\/li>\n<li>Pesquisas on-line (celular, quiosque, desktop)<\/li>\n<li>Pesquisas em papel<\/li>\n<li>Estudos observacionais<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Como a pesquisa qualitativa \u00e9 explorat\u00f3ria, a maioria desses m\u00e9todos de pesquisa \u00e9 enquadrada em conversas para obter o m\u00e1ximo poss\u00edvel de dados abertos.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Ao contr\u00e1rio dos dados quantitativos, eles est\u00e3o menos preocupados com quem, o qu\u00ea e quando e mais preocupados com o porqu\u00ea e como. Esses tipos de perguntas nos permitem entender os comportamentos, as motiva\u00e7\u00f5es e os sentimentos dos participantes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09726dd e-con-full e-flex e-con e-child\" data-id=\"09726dd\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-76302b7 e-con-full e-flex e-con e-child\" data-id=\"76302b7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2597eeb elementor-widget elementor-widget-image\" data-id=\"2597eeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"386\" height=\"301\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys.png\" class=\"attachment-large size-large wp-image-2104\" alt=\"Coleta de dados quantitativos com pesquisas\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys.png 386w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys-300x234.png 300w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1fbc56 e-con-full e-flex e-con e-child\" data-id=\"e1fbc56\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f840787 elementor-widget elementor-widget-heading\" data-id=\"f840787\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Coleta de dados quantitativos<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef0519e elementor-widget elementor-widget-text-editor\" data-id=\"ef0519e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Saiba como\u00a0<span style=\"font-size: 1rem;\">para medir as atitudes, os comportamentos e as opini\u00f5es de seus entrevistados por meio de\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/survey-research\/coleta-de-dados-quantitativos\/\" target=\"_blank\" rel=\"noopener\">coleta de dados quantitativos<\/a><span style=\"font-size: 1rem;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df36139 elementor-widget elementor-widget-heading\" data-id=\"df36139\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An\u00e1lise de dados qualitativos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c42155 elementor-widget elementor-widget-text-editor\" data-id=\"9c42155\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>O elemento mais demorado dos m\u00e9todos de pesquisa qualitativa \u00e9, sem d\u00favida, a an\u00e1lise de dados. Como as respostas s\u00e3o mais ricas e aprofundadas do que as de suas contrapartes quantitativas, ser\u00e1 necess\u00e1rio muito esfor\u00e7o para categorizar as respostas e examinar cada palavra em busca de significado.<\/p>\n<p><span style=\"font-size: 1rem;\">H\u00e1 duas abordagens principais para a an\u00e1lise de dados qualitativos: indutiva e dedutiva.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5746ce2 elementor-widget elementor-widget-heading\" data-id=\"5746ce2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Racioc\u00ednio dedutivo<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-800a709 elementor-widget elementor-widget-text-editor\" data-id=\"800a709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Em uma abordagem dedutiva, o pesquisador come\u00e7aria com uma hip\u00f3tese ou expectativa inicial para o conjunto de dados. Os resultados coletados s\u00e3o ent\u00e3o usados para provar ou refutar essas expectativas.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Um exemplo disso seria se voc\u00ea tivesse pesquisado uma amostra anteriormente. Nesse caso, voc\u00ea provavelmente teria um conjunto de expectativas sobre como esse grupo responderia \u00e0s perguntas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c617b22 elementor-widget elementor-widget-heading\" data-id=\"c617b22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Racioc\u00ednio indutivo<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fcfdc5 elementor-widget elementor-widget-text-editor\" data-id=\"6fcfdc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Uma abordagem indutiva n\u00e3o requer uma teoria ou expectativas para iniciar a pesquisa e \u00e9 o m\u00e9todo mais comumente usado para an\u00e1lise de dados qualitativos. Em vez disso, voc\u00ea coletaria dados da sua amostra e, em seguida, trabalharia para identificar padr\u00f5es e tend\u00eancias dentro desse conjunto de dados.<\/p>\n<p>Seu pr\u00f3ximo passo ser\u00e1 baseado inteiramente nas conclus\u00f5es que voc\u00ea tirar desses padr\u00f5es. Seja para escrever uma teoria para testes adicionais, avaliar o desempenho de um funcion\u00e1rio ou informar uma estrat\u00e9gia de marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91723a7 elementor-widget elementor-widget-heading\" data-id=\"91723a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An\u00e1lise de dados abertos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7af52 elementor-widget elementor-widget-text-editor\" data-id=\"6e7af52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-size: 1rem;\">Se voc\u00ea estiver adotando uma abordagem dedutiva, seu processo de an\u00e1lise \u00e9 bastante simples. Me\u00e7a seus dados em rela\u00e7\u00e3o aos par\u00e2metros que voc\u00ea definiu em sua hip\u00f3tese ou em rela\u00e7\u00e3o \u00e0s perguntas que voc\u00ea fez.<\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>No entanto, se estiver usando o racioc\u00ednio indutivo, a escolha de um m\u00e9todo de an\u00e1lise pode ser muito dif\u00edcil. Portanto, nossa sugest\u00e3o \u00e9 usar o \"Bucketing\". Esse m\u00e9todo \u00e9 especialmente \u00fatil quando <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/student-research\/como-escrever-um-bom-artigo-de-pesquisa-2\/\" target=\"_blank\" rel=\"noopener\">Como escrever um artigo de pesquisa<\/a>pois ele basicamente cria um esbo\u00e7o para voc\u00ea.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3d712 elementor-widget elementor-widget-heading\" data-id=\"6e3d712\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">M\u00e9todo de baldea\u00e7\u00e3o<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0fac96 elementor-widget elementor-widget-spacer\" data-id=\"b0fac96\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de541a elementor-widget elementor-widget-heading\" data-id=\"0de541a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">1. Revise seus dados<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3cf76 elementor-widget elementor-widget-text-editor\" data-id=\"0f3cf76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Leia suas respostas para obter uma compreens\u00e3o geral.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c253f58 elementor-widget elementor-widget-heading\" data-id=\"c253f58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">2. Identificar padr\u00f5es e tend\u00eancias<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b31214 elementor-widget elementor-widget-text-editor\" data-id=\"6b31214\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Comece a categorizar as respostas em \"grupos\" com base em tend\u00eancias e padr\u00f5es recorrentes.<\/span><\/p>\n<p>Todas as respostas devem estar em pelo menos um compartimento, pois podem representar v\u00e1rios pontos de vista.<\/p>\n<p>Esses grupos podem ser t\u00e3o simples quanto \"Coment\u00e1rios positivos\", \"Coment\u00e1rios neutros\" e \"Coment\u00e1rios negativos\".<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb503ac elementor-widget elementor-widget-heading\" data-id=\"cb503ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">3. Subcategorizar os compartimentos<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3151f elementor-widget elementor-widget-text-editor\" data-id=\"5a3151f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Sinta-se \u00e0 vontade para subcategorizar seus grupos com base em temas ou padr\u00f5es menores. Essa etapa \u00e9 opcional, mas pode ajudar a desenvolver sua compreens\u00e3o dos dados.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0780cc elementor-widget elementor-widget-heading\" data-id=\"f0780cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">4. Revisar os compartimentos<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2510b71 elementor-widget elementor-widget-text-editor\" data-id=\"2510b71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">D\u00ea outra olhada em seus compartimentos para ver se algum pode ser combinado ou dividido em categorias separadas.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ca4f8 elementor-widget elementor-widget-heading\" data-id=\"13ca4f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-medium\">5. Resuma suas principais tend\u00eancias<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93b8754 elementor-widget elementor-widget-text-editor\" data-id=\"93b8754\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Explore as correla\u00e7\u00f5es e os contrastes em cada grupo. Uma boa maneira de come\u00e7ar \u00e9 identificar as palavras e frases mais usadas pelos participantes, a partir das quais voc\u00ea pode tirar conclus\u00f5es.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb7cab elementor-widget elementor-widget-heading\" data-id=\"ddb7cab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pontos fortes da pesquisa qualitativa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00f373 elementor-widget elementor-widget-spacer\" data-id=\"d00f373\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91119e elementor-widget elementor-widget-heading\" data-id=\"f91119e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Os dados s\u00e3o inferenciais<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9578d2 elementor-widget elementor-widget-text-editor\" data-id=\"b9578d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">O tipo de linguagem que seu entrevistado usa muitas vezes pode lhe dizer tanto sobre como ele se sente ou o que pensa quanto o que ele disse. Se voc\u00ea aprender a captar essas nuances lingu\u00edsticas, elas poder\u00e3o informar mais do que a sua pesquisa.<\/span><\/p>\n<p>Por exemplo, feedback aberto em um <a href=\"https:\/\/shout.com\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener\">pesquisa de satisfa\u00e7\u00e3o do cliente<\/a> pode ajud\u00e1-lo a criar perfis de clientes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d2e19 elementor-widget elementor-widget-heading\" data-id=\"88d2e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Feedback mais significativo<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e185e3 elementor-widget elementor-widget-text-editor\" data-id=\"2e185e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Enquanto os dados quantitativos s\u00e3o de natureza num\u00e9rica, os dados qualitativos fornecem feedback mais profundo e significativo. Voc\u00ea pode compreender melhor o racioc\u00ednio e as cren\u00e7as de um participante<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ed680 elementor-widget elementor-widget-heading\" data-id=\"a4ed680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">A coleta de dados requer menos recursos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f56d6af elementor-widget elementor-widget-text-editor\" data-id=\"f56d6af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Como o n\u00famero de respondentes \u00e9 menor, voc\u00ea precisar\u00e1 de menos tempo e investimento (se estiver incentivando os participantes) para realizar a pesquisa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f2db8 elementor-widget elementor-widget-heading\" data-id=\"92f2db8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pontos fracos da pesquisa qualitativa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c829955 elementor-widget elementor-widget-heading\" data-id=\"c829955\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">A an\u00e1lise \u00e9 demorada<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf196e elementor-widget elementor-widget-text-editor\" data-id=\"2cf196e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Como o tipo de dados coletados em uma pesquisa qualitativa geralmente \u00e9 longo, a an\u00e1lise dos resultados exigir\u00e1 mais tempo e esfor\u00e7o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b47b14a elementor-widget elementor-widget-heading\" data-id=\"b47b14a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Menor n\u00famero de entrevistados<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62fb35f elementor-widget elementor-widget-text-editor\" data-id=\"62fb35f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">As pesquisas qualitativas precisam apenas de uma amostra pequena, portanto, pode ser mais dif\u00edcil generalizar seus resultados para uma popula\u00e7\u00e3o mais ampla.<\/span><\/p>\n<p>Na verdade, n\u00e3o \u00e9 muito prov\u00e1vel que seus resultados sejam representativos de algo diferente do grupo que voc\u00ea entrevistou.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af6b15 elementor-widget elementor-widget-heading\" data-id=\"7af6b15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">A pesquisa depende da habilidade<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6b730 elementor-widget elementor-widget-text-editor\" data-id=\"9b6b730\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Entrevistas face a face e grupos de foco exigem que os pesquisadores saibam quando continuar uma linha de questionamento e quando seguir em frente.<\/span><\/p>\n<p>H\u00e1 uma linha t\u00eanue entre obter mais contexto para as respostas e coletar feedback sup\u00e9rfluo.<\/p>\n<p>Em uma pesquisa on-line, a maneira como voc\u00ea define as perguntas \u00e9 particularmente importante, pois n\u00e3o h\u00e1 um pesquisador presente para fornecer mais contexto.<\/p>\n<p>A interpreta\u00e7\u00e3o dos dados tamb\u00e9m requer um alto n\u00edvel de habilidade e experi\u00eancia para permanecer objetiva.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d24f1b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d24f1b\" 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100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb72d2d elementor-widget elementor-widget-text-editor\" data-id=\"cb72d2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>As pesquisas qualitativas s\u00e3o fant\u00e1sticas para coletar dados experimentais e feedback.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Em um mundo ideal, voc\u00ea incorporaria m\u00e9todos de pesquisa quantitativos e qualitativos ao seu projeto. Isso lhe permitiria coletar dados para an\u00e1lise estat\u00edstica, a partir dos quais voc\u00ea poderia tirar conclus\u00f5es generalizadas, e respostas abertas para fornecer contexto ao seu conjunto de dados.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 pesquisa qualitativa? A pesquisa qualitativa \u00e9 explorat\u00f3ria, fornecendo compreens\u00e3o de opini\u00f5es e motiva\u00e7\u00f5es. Os dados qualitativos s\u00e3o, em grande parte, de natureza descritiva, o que significa que s\u00e3o usados para analisar a qualidade de um assunto em vez de medir a quantidade de um par\u00e2metro. Ou seja, voc\u00ea usaria uma pesquisa qualitativa sobre educa\u00e7\u00e3o para entender por que os alunos est\u00e3o [...]<\/p>","protected":false},"author":1,"featured_media":933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"7","_seopress_titles_title":"Qualitative Data Collection and Analysis","_seopress_titles_desc":"Qualitative data is conducted to provide an understanding of opinions and motivations. 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