{"id":195,"date":"2019-07-15T15:01:38","date_gmt":"2019-07-15T15:01:38","guid":{"rendered":"http:\/\/wpfos.problemfree.co.uk\/?p=195"},"modified":"2024-03-28T12:42:46","modified_gmt":"2024-03-28T12:42:46","slug":"survey-vs-questionnaire","status":"publish","type":"post","link":"https:\/\/stage.freeonlinesurveys.com\/pt\/survey-research\/pesquisa-vs-questionario\/","title":{"rendered":"Pesquisa x Question\u00e1rio: Qual \u00e9 a diferen\u00e7a?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"195\" class=\"elementor elementor-195\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-276a07cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"276a07cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6959a617\" data-id=\"6959a617\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c99e83e elementor-widget elementor-widget-heading\" data-id=\"c99e83e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Pesquisas e question\u00e1rios s\u00e3o a mesma coisa?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05125fe elementor-widget elementor-widget-text-editor\" data-id=\"05125fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As pessoas costumam confundir esses termos como sin\u00f4nimos, quando na verdade n\u00e3o s\u00e3o.<\/p>\n<p>No entanto, se perguntarmos se pesquisas e question\u00e1rios s\u00e3o a mesma coisa, a resposta \u00e9 sim e n\u00e3o. Eu sei, \u00e9 estranho, n\u00e3o \u00e9?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7dec8 elementor-widget elementor-widget-spacer\" data-id=\"2e7dec8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab2a08 elementor-widget elementor-widget-heading\" data-id=\"5ab2a08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qual \u00e9 a diferen\u00e7a entre pesquisa e question\u00e1rio?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9fe44 elementor-widget elementor-widget-text-editor\" data-id=\"6d9fe44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Um question\u00e1rio \u00e9 qualquer lista de perguntas usadas para a coleta de dados. Uma pesquisa \u00e9 definida como um m\u00e9todo de medir opini\u00f5es, experi\u00eancias e outros fen\u00f4menos para informar pesquisas ou a\u00e7\u00f5es mais amplas.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Ent\u00e3o, agora voc\u00ea est\u00e1 se perguntando por que a resposta \u00e9 sim e n\u00e3o quando se pergunta se pesquisas e question\u00e1rios s\u00e3o a mesma coisa.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Isso ocorre porque os question\u00e1rios s\u00e3o frequentemente uma ferramenta usada em pesquisas, especialmente em pesquisas on-line. Voc\u00ea cria uma lista de perguntas e as distribui aos entrevistados. Em seguida, quando tiver dados suficientes, analise seus resultados em busca de tend\u00eancias e padr\u00f5es.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fe7e26b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe7e26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fcb81e2\" data-id=\"fcb81e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ea328 elementor-widget elementor-widget-image\" data-id=\"43ea328\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"480\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms.png\" class=\"attachment-large size-large wp-image-2100\" alt=\"Aprendendo a conduzir pesquisas de opini\u00e3o\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms.png 600w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Testing-Forms-300x240.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-856c0a7\" data-id=\"856c0a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3353cde elementor-widget elementor-widget-heading\" data-id=\"3353cde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pesquisa de levantamento<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b19291 elementor-widget elementor-widget-text-editor\" data-id=\"3b19291\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aprender <a href=\"https:\/\/shout.com\/survey-design\/how-to-conduct-survey-research\/\" target=\"_blank\" rel=\"noopener\">como conduzir pesquisas de opini\u00e3o<\/a>\u00a0que se alinhe \u00e0s pr\u00e1ticas recomendadas e colete dados da melhor qualidade poss\u00edvel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2289798 elementor-widget elementor-widget-spacer\" data-id=\"2289798\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-359e374 elementor-widget elementor-widget-heading\" data-id=\"359e374\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 um question\u00e1rio?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57fd547 elementor-widget elementor-widget-text-editor\" data-id=\"57fd547\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tecnicamente, qualquer conjunto de perguntas escritas para coletar informa\u00e7\u00f5es \u00e9 um question\u00e1rio. Geralmente, eles s\u00e3o limitados em seu escopo, extens\u00e3o e p\u00fablico e t\u00eam como objetivo coletar apenas um conjunto de dados.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Ao planejar um evento, \u00e9 poss\u00edvel enviar um <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/events\/perguntas-da-pesquisa-pre-evento-2\/\" target=\"_blank\" rel=\"noopener\">question\u00e1rio pr\u00e9-evento<\/a> para entender o que seus convidados esperam ou desejam. Isso informaria a escolha dos palestrantes, das atividades e das op\u00e7\u00f5es de card\u00e1pio e, provavelmente, seria realizado apenas uma vez.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Da mesma forma, as solicita\u00e7\u00f5es de emprego geralmente cont\u00eam um question\u00e1rio de alguma forma sobre o hist\u00f3rico de emprego ou informa\u00e7\u00f5es m\u00e9dicas do candidato. Esses dados seriam usados para informar a sele\u00e7\u00e3o do candidato e nada mais.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a58588 elementor-widget elementor-widget-spacer\" data-id=\"4a58588\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65572e6 elementor-widget elementor-widget-heading\" data-id=\"65572e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 uma pesquisa?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5ed42 elementor-widget elementor-widget-text-editor\" data-id=\"2d5ed42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Uma pesquisa \u00e9 um processo de coleta de dados para informar alguma atividade ou pesquisa mais ampla e geralmente \u00e9 realizada com frequ\u00eancia.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Se continuarmos com o exemplo do evento, voc\u00ea provavelmente desejar\u00e1 obter feedback no meio e ap\u00f3s o evento para determinar o sucesso. Portanto, voc\u00ea montaria algumas escalas Likert <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/tipos-de-perguntas\/\" target=\"_blank\" rel=\"noopener\">tipos de perguntas<\/a> para avaliar a satisfa\u00e7\u00e3o dos convidados com os aspectos do evento. Essas informa\u00e7\u00f5es seriam usadas para melhorar um evento no momento em que ele est\u00e1 acontecendo ou para criar um evento posterior.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Da mesma forma, ao executar um projeto de pesquisa de mercado, voc\u00ea pode realizar uma pesquisa com os clientes para identificar os pontos fortes e fracos da sua marca. Esses dados seriam usados para melhorar os protocolos de atendimento aos clientes, as linhas de produtos e as atividades de marketing.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Entretanto, nenhum dos exemplos terminaria a\u00ed.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8ed1d elementor-widget elementor-widget-heading\" data-id=\"9e8ed1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Avalia\u00e7\u00e3o de seu progresso<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f968cd7 elementor-widget elementor-widget-text-editor\" data-id=\"f968cd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As mesmas pesquisas seriam realizadas novamente ap\u00f3s um per\u00edodo para medir a efic\u00e1cia das mudan\u00e7as feitas.<\/p>\n<p>Isso se tornaria um ciclo cont\u00ednuo em que o feedback \u00e9 coletado, as mudan\u00e7as s\u00e3o feitas, o progresso \u00e9 medido e o feedback \u00e9 coletado novamente.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-298d908 elementor-widget elementor-widget-spacer\" data-id=\"298d908\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d337a4 elementor-widget elementor-widget-heading\" data-id=\"7d337a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos de dados de pesquisa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a36e07b elementor-widget elementor-widget-text-editor\" data-id=\"a36e07b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>H\u00e1 dois tipos principais de pesquisas: as que coletam dados qualitativos e as que coletam dados quantitativos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7ca75 elementor-widget elementor-widget-heading\" data-id=\"cd7ca75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Pesquisas qualitativas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06b75c elementor-widget elementor-widget-text-editor\" data-id=\"c06b75c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pesquisas quantitativas concentram dados estat\u00edsticos, por exemplo, um estudo lingu\u00edstico que documenta o uso de uma caracter\u00edstica dialetal em uma regi\u00e3o geogr\u00e1fica.<\/p>\n<p>Se voc\u00ea estivesse usando um question\u00e1rio em sua pesquisa quantitativa, teria como objetivo coletar o mesmo tipo de dados. \u00c9 nesse caso que os resultados podem ser quantificados por an\u00e1lise estat\u00edstica e, portanto, consistiriam principalmente em\u00a0<a href=\"https:\/\/shout.com\/survey-design\/close-ended-questions\/\" target=\"_blank\" rel=\"noopener\">perguntas fechadas<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-756e654 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756e654\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1e3c3e\" data-id=\"c1e3c3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b5732d elementor-widget elementor-widget-image\" data-id=\"4b5732d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"386\" height=\"301\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Qualitative-Survey-Data.png\" class=\"attachment-large size-large wp-image-2105\" alt=\"Coleta de dados qualitativos em pesquisas\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Qualitative-Survey-Data.png 386w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Qualitative-Survey-Data-300x234.png 300w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-828e3a0\" data-id=\"828e3a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cbf9bd elementor-widget elementor-widget-heading\" data-id=\"9cbf9bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Coleta de dados qualitativos<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be2e9fb elementor-widget elementor-widget-text-editor\" data-id=\"be2e9fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Obtenha uma melhor compreens\u00e3o das opini\u00f5es e motiva\u00e7\u00f5es das pessoas <a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/survey-research\/coleta-de-dados-qualitativos\/\" target=\"_blank\" rel=\"noopener\">coleta e an\u00e1lise de dados qualitativos<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-486c164 elementor-widget elementor-widget-heading\" data-id=\"486c164\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Pesquisas quantitativas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a56a27a elementor-widget elementor-widget-text-editor\" data-id=\"a56a27a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Por outro lado, as pesquisas quantitativas pedem que os entrevistados compartilhem experi\u00eancias, opini\u00f5es e respostas avaliativas mais longas.<\/p>\n<p>Portanto, voc\u00ea precisaria perguntar mais\u00a0<a href=\"https:\/\/shout.com\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noopener\">perguntas abertas<\/a>. Um exemplo disso seria perguntar a um grupo de pessoas sobre o tempo que passaram em sua loja ou em um evento.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-829da82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"829da82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01a6dcb\" data-id=\"01a6dcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-857ee60 elementor-widget elementor-widget-image\" data-id=\"857ee60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"386\" height=\"301\" src=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys.png\" class=\"attachment-large size-large wp-image-2104\" alt=\"Coleta de dados quantitativos com pesquisas\" srcset=\"https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys.png 386w, https:\/\/stage.freeonlinesurveys.com\/wp-content\/uploads\/2019\/07\/Quantitative-Surveys-300x234.png 300w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c633d3\" data-id=\"1c633d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74dc0bd elementor-widget elementor-widget-heading\" data-id=\"74dc0bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Coleta de dados quantitativos<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc7f06 elementor-widget elementor-widget-text-editor\" data-id=\"5dc7f06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/survey-research\/coleta-de-dados-quantitativos\/\" target=\"_blank\" rel=\"noopener\">Coletar e analisar dados quantitativos<\/a> para medir as atitudes, os comportamentos e as opini\u00f5es de seus entrevistados.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e448f6c elementor-widget elementor-widget-text-editor\" data-id=\"e448f6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Isso n\u00e3o quer dizer que uma pesquisa n\u00e3o possa incorporar m\u00e9todos qualitativos e quantitativos. \u00c0s vezes, os dados estat\u00edsticos s\u00e3o mais eficazes quando acompanhados de feedback aberto.<\/p>\n<p>Essas respostas mais longas podem destacar o motivo pelo qual as estat\u00edsticas s\u00e3o ponderadas de uma determinada maneira. Por exemplo, n\u00e3o \u00e9 suficiente saber quantos clientes gostam ou n\u00e3o gostam de um produto, voc\u00ea tamb\u00e9m deve saber o motivo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749b3e2 elementor-widget elementor-widget-spacer\" data-id=\"749b3e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7a351 elementor-widget elementor-widget-heading\" data-id=\"8a7a351\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pesquisa x Question\u00e1rio<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0ffc8 elementor-widget elementor-widget-text-editor\" data-id=\"cf0ffc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A verdade \u00e9 que, para a maioria das pessoas, a diferen\u00e7a entre pesquisas e question\u00e1rios \u00e9 trivial.\u00a0<span style=\"font-size: 1rem;\">Se voc\u00ea tiver um conjunto de perguntas escritas, isso \u00e9 um question\u00e1rio.<\/span><\/p>\n<p>A parte de uma pesquisa que inclui perguntas tamb\u00e9m \u00e9 chamada de question\u00e1rio. Apenas para confundir ainda mais as coisas, algumas pessoas podem at\u00e9 se referir a isso como question\u00e1rio de pesquisa.<\/p>\n<p>No entanto, uma pesquisa tamb\u00e9m inclui:<\/p>\n<ul>\n<li>escrever uma premissa de pesquisa<\/li>\n<li><a href=\"https:\/\/shout.com\/survey-design\/survey-design-best-practices\/\" target=\"_blank\" rel=\"noopener\">desenho da pesquisa<\/a><\/li>\n<li>exemplo de planejamento de grupo<\/li>\n<li>distribui\u00e7\u00e3o<\/li>\n<li>coleta de dados<\/li>\n<li>an\u00e1lise de resultados<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3361b30 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3361b30\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521165f elementor-widget elementor-widget-text-editor\" data-id=\"521165f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Deseja garantir a coleta de dados da melhor qualidade poss\u00edvel com sua pesquisa ou question\u00e1rio?\u00a0<\/p>\n<p>D\u00ea uma olhada em nossas dicas sobre\u00a0<a href=\"https:\/\/stage.freeonlinesurveys.com\/pt\/survey-research\/como-criar-uma-pesquisa-que-colete-dados-melhores\/\" target=\"_blank\" rel=\"noopener\">como criar uma pesquisa<\/a>\u00a0que coleta dados melhores.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pesquisas e question\u00e1rios s\u00e3o a mesma coisa? As pessoas costumam confundir esses termos como sin\u00f4nimos, quando, na verdade, n\u00e3o s\u00e3o. No entanto, se perguntarmos se pesquisas e question\u00e1rios s\u00e3o a mesma coisa, a resposta \u00e9 sim e n\u00e3o. Eu sei, \u00e9 estranho, n\u00e3o \u00e9? Qual \u00e9 a diferen\u00e7a entre pesquisa e question\u00e1rio? A [...]<\/p>","protected":false},"author":1,"featured_media":932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"7","_seopress_titles_title":"Survey vs Questionnaire: What's the Difference?","_seopress_titles_desc":"Survey vs questionnaire, which should you choose? Well there may be less differences than you think, let's take a look in this article.","_seopress_robots_index":"","footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/posts\/195"}],"collection":[{"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":1,"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":5199,"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/posts\/195\/revisions\/5199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/media\/932"}],"wp:attachment":[{"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.freeonlinesurveys.com\/pt\/wp-json\/wp\/v2\/tags?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}