Too Little, Too Late: Five Common Survey Mistakes

Too Little, Too Late: Five Common Survey Mistakes

People will take your surveys as long as the process is easy. Make it inconvenient and you’ll end up with annoyed clients and incomplete results. Here are five common mistakes made in customer surveys, along with practical advice to overcome these challenges.  1. Too little space Don’t be stingy on space when asking customers to [...]

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Unlocking the Power of Employee Surveys

Unlocking the Power of Employee Surveys

Business consultants note communication as an area where many companies are lacking. Employees feeling uninvolved in a company’s success are employees who will look for other jobs, perform below their capability, or start stealing office supplies by the carload. Fortunately, solutions have evolved beyond the break room suggestion box, as web surveys can make feedback [...]

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Pounding the Virtual Pavement: Twitter and the Job Market

Pounding the Virtual Pavement: Twitter and the Job Market

Where do you go to find job candidates or project teammates? Staffing websites? Temp agencies? Craigslist? How about Twitter? It may not be the first place to come to mind, but it has some distinct advantages. Twitter? Twitter, where rock stars talk about tour dates and tech geeks qush about iPhones? Yes, we’re talking about [...]

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Spread out the Banquet: Five Tips for a Great Party Menu

Spread out the Banquet: Five Tips for a Great Party Menu

Virginia Woolf once observed that “One cannot think well, love well, sleep well, if one has not dined well.” You can add party well to that list. A party without food is hardly a party! Yet, preparing the right menu can be nerve-wracking. If you don’t want to end up with wasted food or dissatisfied [...]

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Five Tips for Better Internal Communication

Five Tips for Better Internal Communication

Every business knows that good communication retains customers, but many struggle to apply those principles to their staff. Without proper internal communication, you may end up with frustrated, unproductive employees. Here are five tips to set your company on the path to better internal communication! 1. Timeliness and transparency are next to godliness. Every manager [...]

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The Link between Surveys and Customer Retention

The Link between Surveys and Customer Retention

The pressing issue for businesses is not simply attracting customers, but retaining them. Retention means a dependable client base eager to sing your praises to their friends and family. This loyalty can sustain small businesses through the lean times. Customer relationship management (CRM) is the term for systems designed to maintain and measure customer satisfaction, [...]

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Three Essentials for Maximizing Your Online Marketing

Three Essentials for Maximizing Your Online Marketing

We speak of “launching” a marketing campaign, and this is a fair term to use. A marketing campaign is like a voyage at sea: you have to prepare for a long trip, you need to chart out your course in advance, and you must be ready to steer in case things go awry. While Internet [...]

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Streamlining Your Online Survey

Streamlining Your Online Survey

“In character, in manner, in style, in all things, the supreme excellence is simplicity,” wrote Henry Wadsworth Longfellow. The famed poet may have written more sonnets than surveys (the lack of the Internet was an obstacle back then), but his quote still applies. The more streamlined your survey, the more respondents you’ll get! A simple [...]

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Market Research and the Ivory Tower

Market Research and the Ivory Tower

You may not think of your local university when you hear the phrase “market research,” but academic centers have a consumer base as much as do department stores and restaurant chains. We think of universities as places where lab-coated or tweed-jacketed professors smoke pipes, stroke their chins, and contemplate the mysteries of philosophy or science. [...]

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A Fiesta to Remember: Five Tips for Throwing a Party

A Fiesta to Remember: Five Tips for Throwing a Party

The great philosopher Andrew W.K. once said, “When it’s time to party, we will party hard.” Partying hard may not always be an option, but partying well is! In this article, you’ll find five tips to make your get-together memorable. Whether it’s a corporate event, a family gathering, or your Christmas extravaganza, these tips will [...]

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